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»accidental clicks

Facebook Is Expelling Unintentional Clicks From Its Garden

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if... Continue reading »
by Allison Schiff // August 8th, 2017 //
»
Play Button Sham: How Ads That Mimic Navigation Buttons Hurt Advertisers And Users

Here's a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page... Continue reading »
by Sarah Sluis // May 4th, 2016 //
»
 

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