Everyone in Adland wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers […]
