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»AARP

AARP Turns To Krux To Act On Its First-Party Data

Because AARP serves a specific demographic – people over 50 – the magazine has long understood just how valuable it was to provide advertisers with a segmented audience. But within that age bracket, there is incredible diversity of segments that the AARP knew would provide value to advertisers. So the team decided to use Krux to… Continue reading »
by Sarah Sluis // October 17th, 2014 //
»
 

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