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Aaron McKee

  • Aaron McKee, CTO at Blis
    OPINION: Data-Driven Thinking

    Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear

    BY AdExchanger Guest Columnist//

    Advertisers in the U.S. are missing out on 46% of their addressable mobile audience. And desktop doesn’t fall behind. 40% of the audience is currently not reachable if you rely on IDs. Instead of opting for solutions that only get you halfway to your goals, keep three main points in mind: scale, accurate targeting and sustainability, writes Aaron McKee, CTO at Blis.

  • Aaron McKee, CTO, Blis
    OPINION: Data-Driven Thinking

    What Can We Do When The Tech Giants Let Us All Down?

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to […]