Q&As 2012

Q&As || View Thinking

Q&As 2009 || Q&As 2010 || Q&As 2011 || Q&As 2012

Agency

Ad Networks and Exchanges

Advertiser

Analysts

Buying Platforms

Creative Agency

Creative Providers and Optimization

Data and Measurement

Digital TV, Video and Radio

Search Engine Marketing

Email

Digital Out-Of-Home

Lead Generation

Shopping

Mobile

Performance Marketing

Publisher

Media Buying Ad Technology

Privacy Regulation

Targeting Technology

Social Targeting and Marketing

Traffic Tools: Serving, Quality and Attribution

Back Office

Venture Capital And Banking

Publisher Ad Technology

Management Systems

Publisher Yield Management Tools

Systems Integration

Must Read

The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

B2B symbols in magnifying glass, B2B Marketing, Business to business, e-commerce, Business Company Commerce Technology digital Marketing, business action plan Strategy, internet online marketing.

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.