The singles ad would read like this: Mobile native inventory seeks demand. In an effort to act as matchmaker, global mobile ad platform Opera Mediaworks launched Tuesday a private marketplace native extension of its mobile ad exchange, Opera Mediaworks Ad Exchange (OMAX), which until now had just focused on programmatic display and video. Because the […]
Publishers don’t just brag about their content anymore – they talk about their technology, which amplifies their voices in a world of social sharing, content recommendations and sorting algorithms. But what’s the balance between being a technology company and content creator? On the eve of the Industry Preview conference, AdExchanger asked three of the panelists […]
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers. The University of Maryland, Yale and Columbia have already adopted the CMS. Additional users may come from the more than 200 newspaper partners with which the Post has established subscription-sharing […]
With its acquisition of Selectable Media this week, Meredith picked up two new ad products: one that requires users to choose a video to watch before viewing content, and another enabling native-style placements that link to a branded content page. The companies did not disclose the terms but said the exit made money for Selectable […]
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found live, DVR and video on-demand viewing decreased 14% year over year among the 18-24 demo set for the 2014-2015 season. Conversely, eMarketer expects the viewership for connected devices like set-top […]
Although programmatic direct solutions – which automate direct relationships between sellers and buyers – started cropping up around six years ago, growth has been slow. But that’s likely to change. eMarketer predicts automated direct deals will grow from $800 million this year to more than $8 billion in 2017, which would make programmatic direct 42% […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Back in September, ahead of the banner ad’s 20th birthday, Mediasmith’s Marcus Pratt opined on its uncertain future and proclaimed that it has long passed its […]
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term […]
General Electric is about to make its first foray into over-the-top devices and connected TVs, said Alexa Christon, the company’s global head of media innovation. Through a deal with music and entertainment platform Vevo, GE will serve as a paid distributor of an original and curated video bundle to connected devices such as Samsung, Roku, […]
Native is a bit like awkward teenager – it’s still trying to figure itself out and it just wants to fit in. Sharethrough is looking to help native advertising blend in a little better with a new unit that takes a cue from the way players like Facebook, Twitter and Pinterest display third-party content on […]
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
