Home Publishers New York Times Names Meredith Kopit Levien Next CEO

New York Times Names Meredith Kopit Levien Next CEO

SHARE:
New York Times CEO Merdith Kopit Levien

Meredith Kopit Levien will assume the role of CEO and president of The New York Times Sept. 8, the company said Wednesday. She will succeed Mark Thompson, who has served as CEO since 2012. Read the release.

“I see a big opportunity to expand journalism’s role in the lives of millions more people around the world, and to invest in product and technology innovation that engages our readers and grows our business,” Levien said in a statement.

Levien joined the Times as chief revenue officer in 2013, one of Thompson’s first big hires. She previously spent five years at Forbes, where she pioneered its branded content offering, BrandVoice.

After first heading up the Times’ advertising business, she took on a dual role that made her responsible for both advertising and subscription revenue. The position allowed the Times to shift from a mostly ad-supported to a mostly reader-supported publication while minimizing conflict between the two sides of the business.

She then stepped into the even more senior role of EVP and chief operating officer in June 2017.

In February, Bloomberg reported that she was going to be named the next CEO.

Thompson said he chose to leave on a high note: “I’ve chosen this moment to step down because we have achieved everything I set out to do when I joined The Times Company eight years ago — and because I know that in Meredith, I have an outstanding successor who is ready to lead the company on to its next chapter.”

Levien will earn $900,000 in salary in the role, with an annual incentive plan targeted at 100% (but up to 200%) of her salary, according to an SEC 8-K filing accompanying the news. She’s also eligible for long-term incentive bonuses which could amount to $2.6 million for the period of 2020 to 2022. The terms of her current contract will run for just over two years, ending Jan. 1, 2023. She will also join the Times’ board.

Must Read

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.