Patrick Keane is CEO of Associated Content, an online publishing platform. AdExchanger.com: Given AOL’s recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor? PK: Tim remains an investor and friend of the company. I cannot comment about Tim or AOL’s […]
Ruben Buell is CEO of AdShuffle. AdExchanger.com: How has AdShuffle evolved since its inception? What opportunities is AdShuffle seeing today that it didn’t see when AdShuffle began in 2005? RB: AdShuffle started out as a real-time ad serving solution for publishers in 2005 and has grown into a fully integrated real-time advertiser and publisher solution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
This post follows up on an article this week by MediaWeek’s Mike Shields in regards to concerns publishers have about agency demand-side platforms (DSPs). Read the article. In the article, Shields said that Rubicon Project met with some of these publishers. A Rubicon Project spokesperson provided the following responses. AdExchanger.com: Did Rubicon Project meet with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don’t. The NY Post’s Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream […]
By John Ebbert, Managing Editor, AdExchanger.com. “Hey Frankie – have you heard? Brand safety solutions are the rage!” [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources – and potentially hundreds of websites -, a growing list of companies and products is emerging to […]
By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I’d become a buyer. I’m not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and close their gap of understanding when it comes to the rapid innovation occurring on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal’s Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang for their buck. She cites recent GroupM Search and ComScore research as marketers are using social […]
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
