Home The Big Story The Big Story: Unicorns Everywhere

The Big Story: Unicorns Everywhere

SHARE:
The Big Story podcast

Late last year, with the end of the pandemic hopefully in sight, Luma was beginning to see investor confidence return.

If anything, that cautious optimism was understated, as this Spring, Luma saw the best quarter in deals that it had ever seen.

This week on The Big Story, we welcome back Conor McKenna, Luma director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal making that saw seven transactions of more than $1 billion.

Even Luma, despite its optimism, was taken aback.

“Frankly, the seven transactions that happened – and two were for IPOs that were filed and aren’t out – that was surprising,” McKenna says. “You talk about unicorns in ad tech, we’ve had as many in Q1 as we’ve had in the last ten years. And it’s driven by a lot of things lining up.”

In this episode, we’ll delve into the macro, industry and market trends that created the “perfect storm” for ad tech valuations.

But to what extent is all this sustainable? And will the influx of freshly-minted public ad tech companies make ad tech the new strategic acquirers of ad tech? (A prophesy that’s already born out with Magnite using its soaring stock price to fund its SpotX acquisition).

Most importantly: Do Luma executives get veto power over Terry Kawaja’s costume decisions?

Must Read

Lionsgate Enters The Ads Biz With An Exclusive Ad Server

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.

Layoffs

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.