Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
The Guardian US grew its programmatic revenue by 44% year over year in February. The lift came from higher effective CPMs across both the open exchange and private marketplace deals.
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.