Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.