Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels
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How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
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Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
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Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
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Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP
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How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.