“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Over the past ten years, the search advertising industry has grown tremendously. In no small part due to companies like Google […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Engagement is the unit of monetization in the ad world, yet engagement is not what is bought and sold in online […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Chavez is Founder and CEO of Krux Digital, an advertising technology company. According to recent analysis (PDF) presented by Tolman Geffs of JEGI, in 2011, roughly 30% of the ~$10 billion in display advertising spend will be via audience-based buying, representing […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. First, a disclaimer from me: In order to effectively optimize inventory, a publisher must have 100% transparency of their own inventory by page, country, and frequency. Too many […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. Context comes from the Latin word contexere. The literal meaning is “joining together by weaving”. The Greeks had a word not just for […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I believe that retargeting has flaws and any active participant should be aware of them before engaging in the tactic. The […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Several weeks back, I wrote an opinion piece that explored “attention economics” or the importance of impression quality in online advertising. […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. As we all know, the balance between the amount of time people spend on the internet and the online […]
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
