“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. Around the time he was busy founding a retail bank, my good friend Josh Reich offered the insight that […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Michael Zimbalist is VP, Research & Development Operations for the New York Times Co. He also co-founded the Online Publishers Association (OPA) and serves as a member of its executive committee. In the years since Terry Kawaja first published his famous […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net. XA.net’s optim.al is a Social Media Ad Platform. Names and signs were very much what early advertising was about: in the Middle […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Eric Bamberger, SVP, Performance Marketing Group, SearchIgnite, a unit of Dentsu’s Innovation Interactive. 2010 was a banner year for the Display industry – no pun intended. Truthfully, Display has made a remarkable […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. During the summer of 2008, I was having one of those NY business breakfasts – the kind of meal […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. What’s an ad network anyway? Some would say: an entity that manages yield for both publishers and advertisers, […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Ali C. Mirian is VP, Product and Technology, at IAC Advertising. It was the greatest cheddar cheese I have ever tasted. Sweet, yet subtly sharp, and utterly mouth-watering. Jasper Hill Farm in Greensboro, Vermont has one goal – to produce, age […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of The Media Kitchen, kbs+p. Click To Enlarge It’s that time of year again when business and trend forecasting articles start […]
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
