“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. When businesses think about personalized marketing, they dream of true one-to-one marketing – where unique messages and content are delivered to specific customers at the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jamie Molnar, senior manager of mobile client solutions at The Weather Company, an IBM Business. Precise and accurate location data is invaluable. It provides a wealth of information on consumers based on their real-world […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Illobre, director of enterprise media solutions at Merkle. As we think about the evolution of programmatic media buying, we can all reminisce about having to explain what “programmatic” was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eyal Pfeifel, co-founder and chief technical officer at Imperson. As today’s primary interaction medium, messaging opens the door to new forms of marketing that are more engaging and adapted to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Herman, CEO at DashBid. Recently, header bidding has been all the rage. The technique is supposed to increase revenue, help publishers reassert control in the programmatic landscape, break Google’s DoubleClick Ad Exchange advantage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave O‘Flanagan, co-founder and CEO at Boxever. Reaching consumers and influencing purchases is harder than ever. Ad blocking, email filtering, shrinking attention spans and the proliferation of devices and channels […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Africk, co-founder and CEO at Inmoji. Just hours before Facebook announced that 1 billion people now use WhatsApp, Fidelity Investments cut Snapchat’s valuation by 2%. That’s the second write-down of the messaging app maker […]
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
