“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by James Shears, general manager of advanced TV at The Trade Desk. At this year’s Golden Globe Awards, actor Gael Garcia Bernal was at a loss for words. He’d just won best actor in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of Parrable. What does personally identifiable really mean? For as long as I can remember, personally identifiable information (PII) basically meant email address, telephone number […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. There are a few trends that matter a lot when publishers consider their content strategy for the future. First, nearly two-thirds of digital media time spent in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of brand media, 84.51°. There is no denying the profound impact that personalization is having on the media landscape. There is, however, another pivotal impact of the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, director of product management for video advertising at DoubleClick by Google. Addressable advertising has been a topic of much discussion at this year’s NAB Show. The ability to show different ads to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gerard Keating, executive vice president of products at DataXu. Adobe has announced a new cross-device co-op data initiative that serves as an ambitious counter to Google and Facebook’s now infamous […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at Curiosity Media. The industry is abuzz about Google’s recent announcement that it will integrate competing ad exchanges into DoubleClick for Publishers’ (DFP) dynamic allocation. A faster, more scalable alternative to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Raju Malhotra, senior vice president of of products at Conversant. Apple’s big news a few weeks ago was its small news. That is, the smaller screen size of its upcoming […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. For the first time outside a recession, traditional television ad sales are expected to decline this year, according to the Interpublic Group’s Magna Global. In the US, […]
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
