Must Read
PODCAST: The Big Story
Nope, We Haven’t Hit Peak Retail Media Yet
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
The New York Times And Instacart Integrate For Shoppable Recipes
The New York Times and Instacart are partnering for shoppable recipe videos.
Experian Enters The Third-Party Data Onboarding Business
Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.
Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier
Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.
Marketecture Buys AdTechGod (No, Really)
Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.
Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs
This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.