Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]
Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that […]
Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a […]
Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual […]
AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014. The company had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Left On Privacy Dating apps OKCupid, Grindr and Tinder all shared personal information, including location and dating preferences, with marketing and advertising companies, according to the Oslo-based nonprofit the Norwegian Consumer Council. Grindr sent location data, as well as tracking codes linked to […]
When Nielsen CEO David Kenny stepped into the top role at the end of 2018, the company was embattled on multiple fronts. Viewers were shifting to streaming TV, which Nielsen struggled to measure. Nielsen’s media customers, frustrated with the company’s slow pace of innovation, started moving away from its measurement services. NBCUniversal, for example, spearheaded […]
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
