We have exchanges. We have trading. We have media. And, we have data. What are we missing? How about “Real-Time Bidding,” or RTB, for short? With RTB, exchange participants have a new feature coming for the buy side which should make agency business intelligence mucky-mucks and advertisers delirious after watching the development of yield management […]
Among “Street” analysts, the team of Bill Morrison and Robert Coolbrith at ThinkEquity are alone in their thoughtful understanding of the opportunity in online display advertising – and it’s not just due to the recent bloodletting on Wall Street. Today’s release of their thorough industry report entitled, “The Opportunity In Non-Premium Display Advertising,” is no […]
Barry Lowenthal is President of kirshenbaum bond + partners‘ The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize “earned” or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It’s […]
ContextWeb announced that it will allow real-time bidding on its inventory through an API. It’s unclear from the press release if the API is currently “live” to clients. Nevertheless, this could be an exciting opportunity for advertisers who will be able to optimize on the “demand” end. “With ADSDAQ’s Real Time API, the ADSDAQ Exchange […]
David Moore is the Chairman & Founder of 24/7 Real Media, a WPP company. AdExchanger.com: Doesn’t it follow that there is channel conflict between ad networks and large publisher sites with sales teams? What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? DM: […]
Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them […]
Joe Zawadzki is CEO of MediaMath, a media trading solutions provider. AdExchanger.com: When “last we left” MediaMath, the New York Times had just featured you. What’s been happening over the past 9 months? Any updates you can share about traction, product line, etc.? JZ: We’ve been fortunate to continue our two-year consistent growth trajectory, despite […]
What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week’s Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a […]
Darren Herman is the Founder and President of Varick Media Management, the audience and media platform backed by MDC Partners, one of the world’s leading advertising holding companies. AdExchanger.com: Varick Media Management appears to be gaining traction according to your press release in January. Any updates? DH: Our heads have been down at VMM focusing […]
Henry Wong is Chief Executive Officer of Adgregate Markets, a transactional performance ad network. AdExchanger.com: Given you and your team’s experience (AdECN), how important is your familiarity with ad exchanges in the success of Adgregate Markets? HW: Given the experience of the management team with AdECN, we understand the value that ad exchanges can bring […]
Tom Shields is Chief Executive Officer of yield optimization company, Yieldex. AdExchanger.com: How many participating publishers? TS: We have announced Martha Stewart Omnimedia as our first publisher partner. We are currently engaged with a number of other large publishers that we are not publicizing yet. What is your target publisher market? Can any publisher participate? […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
Jeremy Liew is Managing Director at Lightspeed Venture Partners, a global venture capital firm, and frequently writes on the LSVP blog. AdExchanger.com: In your April 6 LSVP blog post, you say there will be more ad networks not less. Why? JL: There are four elements that you need to be able to run a successful […]
Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The “Help” section gives us the lowdown on the new GOOG tool: “In addition to providing network users […]
Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple […]
Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces […]
Jarvis Coffin is the CEO of Burst Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JC: Ad networks need to decide that the publisher is the customer and then do business with them on that basis. That means a relationship […]
The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It’s over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in […]
Ken Barbieri is Vice-President of Business Development at LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How’s business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition. […]
Looking to build a startup that makes a Facebook valuation look pedestrian? The big “opportunity” (problem!) in online display advertising is aggregating empirical data showing display’s benefits. For now, they are fairly hidden. Yet, the inevitable success of the ad exchange model and evolution into premium inventory trading depends, in part, on better engagement analytics […]
If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]
Ben Barokas is co-founder and chief revenue officer at New York City-based AdMeld. AdExchanger.com: How many participating publishers does AdMeld have? Ben: AdMeld has about 50 publisher customers, including The Huffington Post and WorldNow. The rest are comprised of a variety of big names which we can’t talk about publicly just yet, but hope to […]
Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large and medium publishers using PubMatic including eBay, Kiplinger , Inc./Fast Company, Sugar Network, United Press International, and many more. What is your target publisher market? Can […]
Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A’s BidPlace SB and tell us about BidPlace’s product pipeline? DB: […]
After growing its open source ad server “business” for nearly a decade, OpenX (formerly known as OpenAds, which was formerly knows as PHPads) appears to be gaining traction as well as branching out to supply publishers new tools for monetization. Yesterday the company announced impressive growth for its OpenX Hosted (Hosted) and OpenX Download (Download) […]
This is ad exchange-related news, and definitely not an April Fools’ joke. For jokes, go here. Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his “Attention Max” blog called, “The Endgame Of Media Buying And Selling” about the coming revolution in digital media: ad exchanges. Except he really […]
In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]
Many regional interactive marketing associations are busy with panels and symposia about digital marketing strategy and tactics – even exchanges! The Atlanta Interactive Marketing Association (AIMA – Facebook link) provided a panel to its members on ad networks and exchanges this past week that included Google and Yahoo!. Upcoming, on April 8, the IAB comes […]
After complaints about malware and pornographic ads on its network, Vizi came out with a video yesterday which addresses publisher fraud. As you may recall, Vizi claims that ad network Oridian was serving unwanted pornographic ads via the Right Media Exchange, but has since cut Oridian loose from its network chain. Ad Operations Online’s Otilia […]
BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, “People are realizing that it’s the data that drives the […]
