Industry Preview 2014 To Convene Digital Marketing Technology Leaders

Today, we’re excited to unveil the agenda for our inaugural front-of-the-year conference, Industry Preview 2014, taking place this Jan. 21 and 22 at The TimesCenter in New York City.

Tracking the evolution of “ad tech” into digital marketing technology, Industry Preview will bring the best and brightest together to look at the year ahead — and beyond.

This year’s speakers include a wide range of esteemed thought leaders and key companies including…

New York Times technology columnist Nick Bilton
Neal Mohan, VP of Display Advertising, Google
Brad Rencher, SVP & GM, Digital Marketing, Adobe
Michael Lazerow, CMO, Salesforce Marketing Cloud, Salesforce
Kevin Akeroyd, GM, Oracle Marketing Cloud, Oracle
Hilary Mason, Data Scientist in Residence, Accel Partners
Bob Lord, CEO, Aol Networks, Aol
Scott Burke, SVP, Advertising and Data Platforms, Yahoo!
Scott Howe, CEO, Acxiom
Jonah Peretti, CEO, Buzzfeed
Bill Wise, CEO, Mediaocean
Lisa Valentino, SVP, Multimedia Sales, ESPN
Matt Seiler, Global CEO, IPG Mediabrands
Kevin Slavin, MIT Media Lab
Mark Singer, Principle, Deloitte Digital

… and many more.

Tools and tactics such as CRM, marketing automation and Web personalization are connecting to digital’s paid channel — and vice versa — courtesy of the ever-present swirl of “big data.” In the process, a “digital marketing technology industry” has grown beyond the world of traditional “ad tech” and is steadily being embraced by marketing, media and technology aficionados. Industry Preview captures this trend and distills it for attendees.

AdExchanger welcomes Industry Preview attendees from across the digital marketing ecosystem — marketers, agencies, publishers and data and technology partners — who are considering future digital marketing-tech strategies.

We hope you’ll join us for an exciting and informative two-day event.

Please visit www.IndustryPreview.com to see this year’s agenda.