Identity

Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas. But this Black Friday/Cyber Monday combo was not as record-setting as in years past, according to Adobe and others who track sales data. There are many reasons behind this change. Not only has the pandemic […]

Roast turkey wasn’t the only thing to gorge on this Thanksgiving weekend. On Friday, the Competition and Markets Authority (CMA), the UK’s top antitrust regulator, published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox. (You can read the whole shebang here.) The document contains an updated set […]

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”). […]

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups, The Washington Post reports. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order impacts on public services, such as transportation. Though the applications are […]

The direct-to-consumer cookware company Made In noticed its social media dashboards went a bit screwy after Apple tightened its privacy controls this year. Luckily, Made In uses all of its own dashboards – which didn’t go haywire – and tracks identity changes closely, CEO Chip Malt shares as special guest on this week’s The Big […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the […]

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The […]

What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. “Privacy is not itself quantifiable. It’s a subjective sense; it’s relative to people’s expectations,” Temkin says on this week’s episode of AdExchanger Talks. “[Privacy is] relative to what they understand […]