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Must Read
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
Why Critics Say Email-Based IDs Don’t Work For CTV
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.