“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Linde, vice president of monetization at The Weather Company and board member of the San Francisco Bay Area Innovation Group. In the race from TV dollars to so-called digital […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Six years ago, a brand manager approached me with a request for her new online campaign. “We need more reach,” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristine Welker, vice president, publisher and chief revenue officer of Dr. Oz Magazine at The Hearst Corp. I just embarked on my third startup, and it is as thrilling as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Celebrities know they’ve hit the big time when the paparazzi camp out on their lawns and the tabloids […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. It probably isn’t immediately obvious to point to cocoa beans when we think about making the RTB environment more conducive […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Local advertising is the largest pool of dollars in the US advertising industry, but is also by far the most fragmented and complex marketplace. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. How many golf balls can you fit in a 747? This simple, albeit somewhat ridiculous, question digs right into the heart of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik, managing director of media and connections at R/GA. I believe that smart machines will ultimately perform the vast majority of media’s routine tasks. We’ll spend most of our […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. When I approached the register last weekend at a local Best Buy to purchase an iPhone charger, I was asked if anyone had helped […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The question of how to define programmatic buying is nothing new. It’s a term frequently discussed and written about within the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. In all the talk about big data, we have largely ignored the most valuable source of that data: the consumer. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by Joel Nierman, global marketing and media director at Critical Mass. Advertising has always carried a survivorship bias — the logical trap of concentrating on people or things that “survived” some […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, chief marketing officer at eXelate. Despite all the attention paid to the consumer data available to Facebook and Google, they’re not the only players in the space […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Seideman, US director of the targeting and exchange team at Microsoft. At the end of every year, publishers enjoy many wild debates about budgeting, forecasting and sales compensation. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. The ad industry is abuzz with all things programmatic, yet despite the diversity of channels and the interconnectivity they present, the focus […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilary Kolman, director of analytics and insight at MEC North America. There has been a clear shift in digital ad technology during the past several years, with firms that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been struggling lately with some oddities in how the “programmatic” media space functions. Ad-tech infrastructure — both the “standard” digital infrastructure made […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Chu, vice president of advertiser solutions and RTB at PubMatic. The recent news of the merger between Omnicom and Publicis shook the advertising world, and, like everyone […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO of PulsePoint. There’s no doubt that we’re living and breathing in a programmatic world. Programmatic buying is here and it’s expanding fast, with leading industry experts, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate development at DataXu. In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I’ve warned before that digital marketers spend too much time chasing conversions that were likely to happen on their […]
