“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vinodini Suresh, senior social media strategist at DWA, a Merkle company. Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. The opportunity to create more compelling customer experiences has led many organizations to pursue some form of digital transformation or another. Most of what the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. “For sale: baby shoes, never worn.” This little vignette comes from the writing genre known as flash fiction, often attributed to Ernest Hemingway […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abbey Thomas, chief marketing officer at Tremor Video DSP. The median number of years employees ages 25 to 34 stay with an employer is 2.8, according to the Bureau of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder at Killi. During the lead-up to the rollout of the EU’s General Data Protection Regulation (GDPR), there was a ton of coverage about the good it might […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Garner, executive vice president and chief commercial officer at ADARA. During a panel discussion over the summer, Marriott CEO Arne Sorenson described how his company is pitched in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Gorman, CEO at Matrix Solutions. While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Fleischer, vice president of marketing solutions at Neustar. We’ve all heard the stats. There are 2.5 quintillion bytes of data created each day. Ninety percent of the world’s data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. There was great uncertainty in the two years leading up to the EU’s General Data Protection Regulation (GDPR). During this time, only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. The question of who exactly bears the responsibility for ensuring brand safety has typically been a gray area, with no one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO at MightyHive. We have all been saying for years that the ad tech ecosystem is a mess that needs to be cleaned up. But few have offered […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer and chief financial officer at Thunder. With the recent uproar over bid caching, where an exchange enables a losing bid in one auction to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Mallazzo, director of marketing at Narrativ. The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tutuwa Ahwoi, ad operations manager at National Public Media. Podcasting is becoming a popular medium. Monthly US podcast listeners are expected to reach 73 million in 2018, a 10% percent increase […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. On the heels of “Cachegate,” stones are being thrown at one ad tech company for what appears to be inappropriate behavior. I will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, an independent analyst. Marketers of the world, unite your identity graphs! You have nothing to lose but your fear. As the triopoly marches on, the rest of us […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. While advertisers should always measure the sales lift of the products they advertise, sometimes they may […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media and growth channels at MediaMath. The legacy media supply chain is a mess, and marketers are fed up with it. Years of nontransparent practices […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. When I worked at Yahoo during the golden years, I met many extremely talented and knowledgeable people. In 2011, one of my […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and Amazon […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. When the EU’s General Data Protection Regulation (GDPR) was passed and enacted, US ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Ostler, global head of media, insights division, at Kantar Millward Brown. We live in a world that increasingly lacks nuance: Everything’s now an either/or. Politics has polarized, and so […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Ruff, chief information security officer at Amperity. I am here to address the elephant in the in room: Companies need to stop trying to find ways around the General […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiva Vannavada, chief technology officer at iCrossing. Operationalizing your data management platform (DMP) is not unlike raising a child. Both processes take time and patience. They each require consistent communication among […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Quinn, founder at Refined Path. Customer data platforms (CDPs) have been a hot mar tech category, but they’re often misunderstood. Some of this comes from competing technologies that claim […]
