“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Noyes, CEO at Commerce Signals. Sharing is a trait we are taught at a young age, but when it comes to data, being selfish doesn’t just have benefits – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. While in-housing is often positioned as ramping up headcount, it is first and foremost about rearranging contractual relationships such that external parties can […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Samantha Cunliffe, head of client services, Australia-New Zealand, at DWA Media. Nobody can deny that advancements in algorithms, processing power and audience verification are anything short of astounding. The level at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Paull, founder and principal at R3 Worldwide. Zero-based budgeting is one of the most radical approaches to cost-reduction, yet it has become the go-to model for big-name companies like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. As the attention on Mark Zuckerberg’s recent testimonies dies down, the conversation is shifting instead to what should have been addressed. From an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last-view attribution models, the ad that is clicked or viewed last gets all the credit for a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. The digital advertising industry is afflicted by seven deadly sins, six of which are common themes in the industry: ad fraud, viewability, ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of the data that will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Machine learning (ML) is a very trendy term, raising huge expectations on one end and creating fantastic fears on the other. Even if there is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product management at Pandora. Last week, the IAB Tech Lab released the Open Measurement (OM) Software Development Kit (SDK), a universal SDK to support standardized, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, managing director, DMP, at Sizmek. As the May deadline for GDPR compliance approaches, many companies have been asking how Google may react. So when Google recently announced as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Micciche, CEO at Certain. If 2017 was the year of the data breach, 2018 is shaping up to be the year of data privacy. Data breaches impact millions of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Abrahamson, CEO at ShareThis. Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G CMO Marc Pritchard said, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. At its annual meeting, the IAB [PDF] highlighted a shift in today’s brand economy from a supply chain-driven paradigm to one defined […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Cross-device audience measurement is difficult and has been slow to emerge because the clues involved are unique to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. People who believe Cambridge Analytica put our president in office aren’t thinking very hard. We know how advertising works: It hardly works at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Perrin, vice president of programmatic strategy at Viant’s Adelphic. Brands place too high of a priority on impersonal technology versus strategic partnerships that garner access to innovative solutions. Everyone […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Sims, senior vice president of inventory partnerships at The Trade Desk. For all of digital’s promise, some marketers today still execute media buys the way they did in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, chief revenue officer at 180byTwo. Ads.txt adoption is creating ripple effects throughout the media ecosystem. Launched by the Interactive Advertising Bureau as a way to combat fraud caused […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shachar Shamir, co-founder at Ranky. Too often, marketing and sales folks work hard to move leads through the sales funnel, only for some of those customers to leave after making […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer and chief financial officer at Thunder. The agency industry has had an identity crisis in recent years in the wake of digital media’s disruption. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. How much do we really know about the data we use? A company’s advertiser, agency or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Romoff, head of global agency and channel sales at LinkedIn. Ad agencies face an existential crisis, years in the making, and it feels particularly urgent at this moment. There […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dana Hayes, president at ShareThis. Today’s CMO is tasked with the challenge of understanding a far greater number of channels, platforms and technologies than ever before. Couple that with the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. Blockchain technology took off in 2017 across a wide array of industries and may […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Ioffe, co-founder and chief technology officer at RevJet. In a study conducted several years ago, while counting the number of times several jugglers passed a ball back and forth, […]
