“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Salah Shami, senior director of product at Bidtellect. It’s not news that leaders in the digital advertising industry have expressed concern over the prevalent challenges with fraud, brand safety and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. As innovative as the invention of the automobile was on its own, cars didn’t become commonplace until the assembly line and nationwide […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tobin Ireland, co-founder and CEO at Smartpipe. When it comes to adding agencies to their portfolios, the major media groups are certainly not afraid to spend big. There were 398 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. We make PowerPoint slides […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. While WPP’s Martin Sorrell has sounded the alarm, the rest of the industry is just catching on: Amazon is racing ahead to own […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. As tech behemoths dominate search, enterprise services, social networking and mobile, Facebook and Google run a duopoly with no signs of stopping. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Spaeth, partner at Sequent Partners. I’ve heard anecdotally that somewhere between 50% and 70% of digital advertising spend is wasted, completely ineffectual. Fraudulent impressions could account for 30% to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elmar Mamedov, vice president of engineering and analytics at Thinknear. With the walled gardens of Google and Facebook attracting up to 85% of the new advertising dollars entering the digital space, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexandre Cotarmanac’h, senior director of publisher products at Criteo. There is a fundamental dynamic in any price negotiation: Both parties are trying to find out each other’s bottom line. This haggling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Zero-based budgeting is the new buzzword in our industry. It even comes with a snazzy acronym: ZBB. Last month, Verizon said that it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zane McIntyre, co-founder and CEO at Commission Factory. Advertisers know that measuring success based on reach doesn’t lead to conversions. Yet impressions, clicks, social shares, quality scores and time on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Downie, senior vice president and general manager of data solutions at Lotame. Marketers can have all the data they could ever want, but if that data is of low […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising. We have all met people who love driving a manual stick-shift car. They will tell you how much they […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dean Vegliante, president at Netmining. With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We’ve looked at marketing clouds from both sides now, up and down – and still, somehow, it’s their illusions that we recall. Do […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sebastiaan Moesman, CEO at Improve Digital. A lot has happened in the last year, and the programmatic industry is at a turning point: It must educate, control, check and adapt, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Apple’s soon-to-be released iOS 11 is generating some fairly significant anxiety in ad tech circles due to how Apple’s Safari browser will treat […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kluge, group manager, product marketing, at Adobe Advertising Cloud. Digital marketers live in a bubble. All too often, we fixate on the newest shiny toy or fall down the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. We all know data is an integral ingredient in today’s digital marketing and performance-based world. Yet with so many data options and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Startup data companies have to make a very important choice: What kind of company will they be? I see four basic types of data companies, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Roy, founder and chairman at REaD Group. In a little under a year, the EU General Data Protection Regulation (GDPR) will come into force, and for programmatic advertisers, it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. One of the most important, and often misunderstood, aspects of a data strategy is the approach to personalization. Recently I was asked what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate the world, the best practices and tactics that B2B and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marco Kloots, CEO at Platform161. The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. The fact is, GDPR is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up opaque transaction systems, blockchain is perfectly […]
