Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
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Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
The Trade Desk Makes Its DSP Available Within Skai And Pacvue
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
AdMarketplace Is Piloting Performance Ads In AI Chat
As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.