Commerce

There’s a demonstrated link between foul weather and e-commerce revenue. Storms bring more shopping activity, higher order volume, and higher value per order.  They also create a data retargeting opportunity, as website visits increase. But when the weather turns from unpleasant to destructive – as it did with “Superstorm” Sandy this week – that link […]

Google is poised to shake up e-commerce to an even greater degree as the company merges its paid Product Listing Ads and its “free” shopping-related results into a single paid format. The process started in the U.S. two months ago and is expected to be completed by the beginning of October, with Asia and Europe […]

E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out […]

On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. “The share of mobile transactions as a percent of our total is growing dramatically,” CFO Robert Swan told analysts. Given this […]

Boring? Maybe, but email remains a powerful channel for online retailers. As a means to reactivate latent customers and shopping cart abandoners, it’s hard to argue display, affiliate, or even search is more effective. But the bar is getting higher in the space, thanks in part to Amazon’s email retargeting platform.  Enter Listrak, whose Lifecycle […]

It’s no surprise that retargeting specialist Criteo believes in the value of clicks — that’s the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising — as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The […]

Since its was acquired by eBay just over a year ago, mobile and local ad net Where Ads has been busy integrating with its parent’s sprawling platforms. It’s a big job with a big potential payoff. In addition to eBay itself, those platforms include PayPal; Milo, which indexes local store inventory; barcode scanning app RedLaser; […]

Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. Opdyke provided an update on HookLogic’s business following the announcement of the hiring of Jeff Griffin as the company’s President of Retail. Read the release. Click below or scroll for more: Trends In Ecommerce Publishing Ecommerce Publishers Add Content Shopper Marketing Phenomenon RTB and HookLogic […]

Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. Click below or scroll down for more: On Being […]

Josh McFarland is CEO of TellApart, an online media buying and data management platform, discussed recent events at his company and his view on digital ads. The company recently raised a $13 million round of funding through Greylock and Bain Capital (read more). AdExchanger.com: Since we last spoke a year ago, are there any new […]