A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Marriott Takes The Leap Into Retail Media With New Media Network
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
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How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?
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OPINION: On TV & Video
Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic
Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?
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Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
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Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.