A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.
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Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise
Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.
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PODCAST: The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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Reddit Rolls Out Conversation Ads After Discarding Programmatic
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels […]
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PODCAST: AdExchanger Talks
Marketing In The Age Of AI Answers
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.