A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
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PODCAST: AdExchanger Talks
The Outcomes Era Is Dead. Long Live The Quality Era
Erez Levin, a former Googler and current outspoken consultant, on why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes and other flawed attribution models.
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OPINION: The Sell Sider
In-Banner Video Is Back, And It’s Eroding The Value Of Web Video
The return of in-banner video has resulted in a deluge of cheap video supply flooding the open web, driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.
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The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll
Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.
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Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring
Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.”