A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Court is back in session. And the fate of the open internet is in the balance.
SSPs are staring at their own demise. And it’s because, for over a decade, SSPs have positioned themselves as agnostic platforms.
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately.