A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Programmatic Nuts
By Nate Neal
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Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
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AI Is Moving Fast. The Law, Not So Much
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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
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Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.
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How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
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Comic: The Ten Plagues Of Programmatic
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.