A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.