A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Gravy Path Optimization
By Nate Neal
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Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers
SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.
The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’
The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.
‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry
To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.
Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
Meta Bets That Its Ad Machine Can Fund Its AI Dreams
Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
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Amazon Ads Opens A Beta Test For Its New MCP Server
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.
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TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
Now that the video ecosystem is converging, buying workflows need to match how consumers actually watch content, says Walton Isaacson’s Albert Thompson.
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Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
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The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’
The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.
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OPINION: Data-Driven ThinkingWhat Meta’s Andromeda Update Actually Changes – And What It Doesn’t
The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.