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Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
AI Is Moving Fast. The Law, Not So Much
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
Meta’s NewFronts Message To Advertisers: Embrace The Noise
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
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CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
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TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
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Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.
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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
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Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward
Retail media is booming.
Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth?