TV networks don’t lack for premium video content. But monetizing that content without pre-roll, mid-roll and interstitials? That’s another story. “For the most part, TV networks are taking the linear television model and trying to directly translate it to digital,” said Zane Vella, CEO of Watchwith, a company that taps into episode-level metadata to place […]
Digital advertising is a budget behemoth, but television advertising is still a nearly $70 billion business – a fact that informs the planning process at WWP-owned media agency MediaCom. Because although digital video and streaming is starting to take a big bite out of linear’s lunch, TV is still the dominant consumption source, according to […]
Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, data and audience development at Viacom, at Tapad Unify Tech ’15 on Thursday in New York. “Our product is content, our currency is audiences.” These days, […]
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jonathan Bokor, senior vice president and director of advanced media at MediaVest. Although a commonly agreed upon definition of programmatic TV doesn’t exist yet – making it perhaps the most abused term in […]
