Eugene Becker is Director, Analytics of the Media Innovation Group (The MIG), WPP Group’s proprietary technology firm. AdExchanger.com: What is your perspective on the attribution challenge within the broader context of measurement and analytics? EB: We see the lack of a viable attribution metric as a central, if not the central dilemma facing digital marketers. […]
Web publisher solutions provider Solbright released its initial findings from its new Digital Media Index™ (DMI) last week as the “premium” display advertising market rebounds in 2010. Among the data points, “Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a […]
DoubleVerify announced what it calls the “First Ever Trust Index” and a report on what the company sees as compliance to its brand safety metrics among a large group of ad networks, demand-side platforms (DSPs), exchanges and publishers. Read the release. And, download it here (sign-up required). DoubleVerify CEO Oren Netzer discussed the research. AdExchanger.com: […]
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
DoubleVerify CEO Oren Netzer discussed his company’s new research group called the “Advertising Fraud Detection Lab [which] will investigate advertising fraud in real-time and raise awareness of deceptive scams taking place every day across thousands of publishers.” Read the release. AdExchanger.com: How big a problem is impression fraud today? Impression fraud is a huge issue […]
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]
Demand-side platform DataXu has released a new monthly study called “DataXu MarketPulse.” Among the insights: “DataXu analyzed the price paid for ad impressions across ad exchanges over the past 30 days, and discovered that the average daily price varied by over 100% during the period.” The company also compared CPM pricing volatility to other markets: […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. AdExchanger.com: Please provide a bit of background on you and how you and Bank of Montreal got into the marketing services space. DS: BMO Capital Markets is the investment banking arm of BMO Financial Group (aka Bank of […]
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]
WPP Group’s Kantar Media announced that it introducing Internet ad network competitive tracking reporting. This data is the first by a research provider to offer detailed insight into the companies, advertisers and products running on ad networks.” Read more on Research Magazine. Research SVP Jon Swallen of Kantar Media North America discussed the new product. […]
AdSafe Media sponsored a new white paper by Winterberry Group called, “Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising.” Looking at brand safety concerns across the industry, Winterberry Group notes it’s not so much that full transparency is the important issue for marketers, but its that they feel safe distributing […]
Recent Eyeblaster research led by Ariel Gelfman looked at conversions from more than 10 billion impressions and showed that their are correlations between online and offline buying habits. Read the release. Geifman discussed the research with AdExchanger.com. AdExchanger.com: In the release about your eCommerce report you say, “This research also highlights the unique potential of […]
The Rubicon Project released it’s Online Advertising Market Report for Q4 2009 and said that CPMs were showing considerable strength as “CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009.” Read the release. And, download the report here (sign-up required). Rubicon Project VP of Marketing, Kara Weber, […]
What’s 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That’s right! It’s the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts: […]
Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While […]
Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]
Looking to build a startup that makes a Facebook valuation look pedestrian? The big “opportunity” (problem!) in online display advertising is aggregating empirical data showing display’s benefits. For now, they are fairly hidden. Yet, the inevitable success of the ad exchange model and evolution into premium inventory trading depends, in part, on better engagement analytics […]
Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]
The genie is out of the bottle. Premium content publishers and their direct sales team are out for blood (or so they seem) on Silicon Alley Insider as the “evil” ad networks have plundered their premium kingdoms and hired their women and children. In the comments to SAI’s coverage of an AdAge piece, direct sellers […]
As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]
