Mobile

Today, demand-side platform (DSP) DataXu formally announced its mobile DSP capabilities. According to an article by MediaPost’s Mark Walsh, “The new platform also promises features such as advanced targeting, optimization that automatically allocates ad spending most efficiently, improved attribution metrics and analytics reporting across both the mobile Web and mobile applications.” Read more. DataXu CEO […]

AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]

Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]

Jeremy Geiger is CEO of Retailigence, a location-based shopping technology company. AdExchanger.com: Do you think 2011 is the year that mobile finally lives up to its billing? JG: We believe that 2011 will be the year that mobile in the US will finally catch-up with the rest of the world. What problem is Retailigence solving? […]

Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]

For tonight’s premiere of season four of Discovery Channel’s “Storm Chasers” reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay – the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen […]

Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto,” according to the release. Read more. Dakota Sullivan, VP of global marketing at Velti, discussed the acquisition. […]

Eric Litman is CEO of Medialets, a mobile advertising technology company. AdExchanger.com: What’s in a name: why “Medialets”? EL: The short version is that I already owned the domain name. The somewhat longer version is that I was one day musing about opportunities to innovate in the online dating category, and had idea for federating […]

Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]

GroupM announced that its B3 platform is launching what it calls “the industry’s first Demand Side Platform (DSP) advertising solution for mobile media.” GroupM said in a press release that the “new DSP mobile initiative uses ad decisioning technology developed in conjunction with Boston-based DataXu. Read more. DataXu CEO Mike Baker discussed the deal with […]