Digital TV and Video

Oren Harnevo is CEO of Eyeview, a personalized video ad technology company. Can you briefly discuss your background and inspiration for Eyeview? OH: My vision for Eyeview began while I was simultaneously working on Bachelor’s degrees in Film and Television and Computer Science at Tel-Aviv University. I became fascinated with combining these two areas by […]

Scott Ferber is CEO of TidalTV, a video advertising, optimization, and yield management solutions provider. Click below for the interview with Ferber or keep scrolling: Ad.com’s Influence on TidalTV What problem is TidalTV Solving? Targeting Across Devices The Big Picture for TidalTV Thoughts on RTB, DSP, Other Acronyms Engagement and Buying Metrics Addressable TV AdExchanger.com: […]

Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic Group‘s Mediabrands and its agency trading desk, Cadreon, is one of the first to leverage the new platform. Read the release. Adap.tv CEO Amir Ashkenazi discussed the announcement’s […]

Video ad marketplace SpotXchange – a portion of whose inventory is real-time biddable – announced the integration of a new optimization technology called “Otto” which it says will allow buyers to more efficiently buy video ads. In a release, the company claims that “it is the first video ad network to automatically optimize campaigns to […]

At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]

Atul Patel is CEO of OneScreen, a technology platform that operates a video exchange for content producers, publishers/distributors, and advertisers. AdExchanger.com: Where did the idea come from for OneScreen? And, what’s the name mean? The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital […]

At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]

Mike Shehan is CEO of SpotXchange, an online video advertising network.  The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way […]

Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO […]

Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been […]

Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]

Adam Singolda is CEO of Taboola, a video recommendation and advertising company. AdExchanger.com: It seems more and more content recommendation companies are getting into ads. Why does this make sense? AS: Advertisements that are suggested as content with high intent and context have long been the most productive and highest yielding online. Examples are Google […]

Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]

Auditude announced that a partnership with “Allied Pacific Sports Network (APSN), based in China and Hong Kong, to deliver dynamic insertion of advertising into live games online.” Read more. Auditude CRO Mike Gaffney discussed the company’s live event targeting capabilities and future plans. AdExchanger.com: What targeting options can you offer a marketer with insertion of […]

Matt Prohaska is CEO of Open Book Video, an early-stage digital video ad network. AdExchanger.com: Can you talk a bit about how Open Book Video was “born”? How is the company funded? And, what happened in your previous role at Smartclip? MP: Open Book Video was born after hearing from publishers and advertisers that there […]

PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units.” Read the release (PDF). Todd Huntley, SVP, Group Account Director […]

Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself.  Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]

Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]

Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video.  Efficiencies are captured by price, but not only price.   We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]

Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today?  Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences.  Currently we offer paid and free […]

Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]

Adap.tv announced last week that TidalTV, an online video ad platform, will be “the first to utilize adap.tv’s recently-announced real-time bidding (RTB) interface” and buy from Adap.tv’s “premium” inventory pool of online video ad placements. Read the release. Toby Gabriner, President of Adap.tv, discussed the new partnership and details on the Adap.tv marketplace. You note […]

Online video ad marketplace, Adap.tv, announced on Wednesday that its marketplace was now real-time bidding-enabled. DSP partner [x+1], Publicis’ VivaKi and CineSport LLC each discussed its importance in the release here. The potential for marketers to track cookies across multiple supply sources as well as multiple channels presumably makes online advertising even more efficient than […]

On Wednesday, Tremor Media rang the register to the tune of $40 million with lead investors Draper Fisher Jurvetson Growth Fund taking charge and participation from DFJ and Triangle Peak Partners among others. Read the release. And, read more from All Things D’s Peter Kafka. Jason Glickman, CEO of Tremor Media, discussed the investment and […]

Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]

Dave Morgan, CEO of Simulmedia, a technology company that “delivers television viewership through data-driven program promotion,” discussed the company’s latest round of financing (see release) and recent insights. AdExchanger.com: From your standpoint, can you expand on why Time Warner is a strategic fit for Simulmedia?  What were you looking for in this new round of […]

Zvika Netter is CEO of Innovid, an online video technology platform. AdExchanger.com: How has the company pivoted its strategy since its inception?  What have been some of the external factors at work? A year ago, we entered the market with an interactive video platform capable of turning any video into an engaging interactive experience. Towards […]

Adconion announced the Joost Video Network today – “a complete suite of online video  advertising products and services… with global in-banner and in- stream video advertising capabilities, including pre-, mid- and post- roll video advertisements.” (Read the release.) The announcement comes a little over three months since Adconion acquired Joost. Nick Higgins, Adconion’s director of […]

Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will “lead to fully integrated video solutions for major publishers.” Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary?   How does this work with standardization efforts such as The Pool or VAST? […]