Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Push Comes To Shove Yesterday’s Iowa caucuses mean every journalist everywhere must find a political angle. Dr. Ben Carson’s campaign was preparing “for a complete domination of mobile in Iowa,” said Ken Dawson, who runs the campaign’s digital marketing, per The Wall Street Journal. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups – the ANA representing brands and the 4A’s representing agencies – collaborated last spring by forming a working group of about 15 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platform Alliance! During Alliance Data Systems’ (ADS) Q4 earnings call (read the release), CEO Ed Heffernan described the company’s end game: Building a series of platforms to capture the purchase data of consumers. While ADS – parent company of Epsilon/Conversant – is currently a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set-Top, Go! FCC Chairman Tom Wheeler is expected to put forward a proposal “aimed at lowering bills for cable viewers and providing more access to Internet-based programming,” writes John McKinnon of The Wall Street Journal. Cable and telco companies (and anybody else with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather Re/code’s Peter Kafka reports that Twitter stopped showing ads to certain power users as a way to keep them engaged. The move surfaces some questions, like: Why has Twitter been sacrificing core user experience for (yet unrealized) user growth? Kafka […]
A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an “unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lend Me Your Eyes Spotify rolled out its long-awaited video product this week, starting with its Android app, reports Mike Shields at The Wall Street Journal. Digital video is a tempting prize – the platforms that do it best get the biggest budgets – […]
AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain […]
LiveIntent, which automates the placement of ad inventory within email messages, appointed industry heavy-hitter Jason Kelly as its president on Monday. Kelly was instrumental in helping mobile ad network Millennial Media sell to AOL for $240 million in September, facilitated the sale of retail DSP Sociomantic to Tesco/dunnhumby in 2014 and served as CRO of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Paroxysm Product head Kevin Weil will exit Twitter as part of a new shakeout, Re/code reports. Weil made a name for himself as head of Twitter’s revenue (i.e., advertising) products, but his big project – Twitter Moments – appeared to fall flat with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Horizons “AOL’s global capabilities and partnerships are instrumental to our overall long-term global digital media strategy,” said Verizon CFO Fran Shammo on the company’s Q4 earnings call. Shammo said Verizon foresees “a significant opportunity in using the programmatic platform with the data from […]
Advertisers are understandably looking for scale with their cross-device campaigns – but when they ask for it at the expense of accuracy, that’s a problem. “The marketer has erred on the side of reach, but reach and frequency are a tradeoff,” said Omar Tawakol, SVP and GM of Oracle Data Cloud, speaking at a panel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Store Cold War App Annie published its “2015 Retrospective” on Wednesday, highlighting the new frontiers of app monetization. A big part of it is literal frontiers, with markets like India, Mexico, Turkey and Vietnam experiencing an app revenue surge in tandem with smartphone […]
Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York. With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bloomin’ Onion Spanish-language Univision purchased a stake in The Onion and its various channels (like the A.V. Club and ClickHole). Read the release. The move is part of a broad effort to reach a younger audience, and follows Univision’s recent acquisition of The Root, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A(OL) Rose By Any Other Name AOL owns media properties (like HuffPo and TechCrunch), email accounts, an ad tech stack and mapping services (remember MapQuest?), but its brand is loosely understood by users who associate it with dial-up Internet and marketers who don’t know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crab Apples In a brusque note posted to Apple’s developer blog on Friday, the company announced the end of its iAd App Network, which will officially sunset on June 30. No new apps will be admitted to the network, though current marketplace members can […]
With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Rating Council is focusing its attention on mobile in 2016. ”We’re getting pretty close here,” said Ron Pinelli, VP of digital research and standards at the MRC, speaking at a town hall meeting on the state […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so that an acquisition may be in the offing. A few days after Digiday reported on its API dreams, Re/code’s Kurt Wagner notes the company is evaluating acquisition targets. Among the startups in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DIY iAd BuzzFeed says Apple’s iAd platform will go 100% self-serve, eliminating its human ad sales force for the mobile ad network giant. “It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, […]
At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and […]
Rob Norman will speak at AdExchanger’s Industry Preview conference, taking place in New York on January 20-21. If you were forced to name one media buying entity that sets the agenda for the rest of the industry, it would have to be WPP-owned GroupM. It was GroupM – umbrella to Mindshare, MEC, Xaxis and Essence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Waiting for Godot “There is a lot of smoke and mirrors out there,” says Long Ellis, former ad sales director at the now-defunct Google TV, regarding the viability of programmatic TV campaigns. Mike Shields of The Wall Street Journal asks why programmatic TV is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdy Told Me Twitter’s been mostly boxed out of the influencer marketing mix – overshadowed by Instagram, YouTube and even Snapchat – but a new ad strategy aims to tap its brand advocate crowd (who don’t even know they’re influencers) by allowing companies […]
Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Video Ambition Vice may have spun a young reporting and video operation into broadcast gold, but the transition for other digital newsrooms into streaming or TV(ish) production has come up short. Yahoo and Time Inc. recently announced they would scrap their digital video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Ad Fraud? Sources tell CNBC that Yahoo has a fraud problem. “One company that used Yahoo’s programmatic video ad platform said it discovered 30 to 70% of its ads were not running in areas where Yahoo was claiming they were,” Michelle Castillo reports. […]
Sandwiched somewhere between the smart cars and $599 headsets at CES, Facebook dropped a mini-bomb by way of its developer blog when it revealed Thursday that LiveRail – the video ad server, SSP and publisher monetization platform it acquired in 2014 – would exit the ad-serving business. Facebook purports the move will allow it to […]
