Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Data, Big Funds In a November 2011 interview with AdExchanger, former Metamarkets CEO David Soloff described his company’s focus: “We deliver visibility into high volume, and high velocity datasets from data-heavy, platform businesses – and, in particular – online advertising which has these […]

Original online video has been the primary focus of this week’s NewFront, the series of events by AOL, Yahoo, Microsoft, Hulu under the umbrella of the annual presentation organized by Publicis Groupe’s Digitas for the past five years with an eye towards capturing marketers attention on behalf of interactive advertising. But the big question hanging […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funds For Tags Tag management company BrightTag announced that it has raised $15 million in new financing. In addition to listing its venture partners, BrightTag stated in the release that it has “achieved 12x year-over-year growth in 2011 and is on pace to reach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Spraying, Praying Putting the pedal to the metal in regards to the viewable impression, comScore has partnered with Pretarget on a new study which shows viewability matters, and other stuff, not so much. Audience buyers via RTB might be more discerning but for […]

The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Pre-IPO Facebook Stats Facebook has amended its S-1 registration statement with the SEC as it prepares to go public at some point in May according to the rumor mill. From the S-1, Zynga is even more important – including display: “In 2011 and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Brand Tools Brand advertising technology firm Moat announced today that it has raised $12 million in equity financing (the company raised $4.5 million previously) in a round led by Mayfield Fund. Mayfield’s Tim Chang joins the Moat board as the company says it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Bank Microsoft reported its fiscal third quarter 2012 financial results as the company had quarterly revenue of $17.41 billion with net income of $5.11 billion or 60 cents a share. That was 3 cents per share better than Wall Street expected according […]

More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Verification Funds AdSafe Media announced yesterday it has taken a new round of funding to the tune of $10 million. That brings the company’s total raise to $17.25 million according to Crunchbase. The release states that “the funding will be used to further […]