Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Reach Social ads platform Adapt.ly raised another $10.5 million (Time Warner threw down) and announced a new product called Evergreen yesterday. TechCrunch says that the product echoes Facebook’s own Reach Generator product. Adapt.ly CEO Nikhil Sethi tells TC that the product is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Board Member Falls Yesterday, Yahoo! board member Patti Hart became the first casualty of CEO Scott Thompson’s credential vetting miscue. Read the release. All Things D’s Kara Swisher reported that the company at which Hart is CEO (International Game Technology) requested she leave the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing Shopper Marketing has attracted yet another investment. Rich Relevance said that it has raised $20 million in funds as startups try to build out and ride the eCommerce wave. Read the release. Ecommerce companies, which are sometimes the digital offshoots of brick-and-mortar […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Drama The “are you kidding me?” drama continues to unfold at Yahoo! around the details of CEO Scott Thompson’s bio. He evidently claimed a computer science degree that he didn’t have and this may bring down his short reign as CEO according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations also enable professionals to discover new connections and gain the insights they need to become […]
“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged $200 million in advertising across YouTube and the Google Display Network to promote the video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Adds Another CMO Arrow Adding another arrow to its CMO quiver, IBM announced the acquisition of Internet and mobile commerce analytics firm Tealeaf. Clearly, IBM can’t get enough of understanding of behaviors online as it adds Tealeaf to previous, related acquisitions such as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging With Facebook Ads Buddy Media acquired social ads company Brighter Option at the end of February (AdExchanger Q&A) and already the newly-acquired company is part of a major product launch. Inside Facebook’s Brittany Darwell covers the new Facebook API-infused ad plaform dubbed “BuyBuddy”: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great White Private Exchange Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Canadian Premium Audience Exchange for long – the new exchange will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Talent The WSJ’s Ben Rooney reports on the emergence of companies looking to corral ‘big data’ and how there’s a shortage of big data worker bees let alone scientists. Admirably, Rooney provides his definition of ‘big data’ in the piece: “Big Data refers […]
