Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Giants Google captured $4.6 billion in mobile ad revenue last year, fully half the global spend, according to eMarketer. Facebook, who just began mobile advertising in 2012, is expected to increase mobile ad revenue by 333% this year. And Twitter, Pandora and YP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]
The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Third-Party Valuation How much is your data worth? Merkle is launching a new product called Merkle’s Digital Data Optimization Lab, which brings data valuation and optimization to CRM for its clients. Ozgur Dogan, SVP & GM of Merkle’s Data Solutions Group, tells AdExchanger the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fruits Of Akamai MediaMath formally launched Adroit Digital (see it) on Tuesday, using the technology and the team it acquired from Akamai’s ad business, known as Advertising Decisioning Solutions (ADS). It’s also using part of the name of Adroit, the Boston-based dynamic creative […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Counting The Spend Online ad revenue has hit a new high – $9.6 billion – according to an IAB and PwC report. That’s a 15.6% increase in just one year. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium […]
