Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Marketing Nest Twitter is rolling all of its advertising products into one big bundle called the Twitter Marketing Platform Program. It will include all of Twitter’s API, measurement and targeting partners. The blog post has some quotes from companies that have found success […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Mobile In the world of smartphone tracking there are multiple ways for an advertiser to find a consumer. Privacy advocates in Washington are developing a solution that will allow consumers to completely opt out of all tracking methods by entering their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Apple And Amazon In Ad Age, Kate Kaye looks at how Amazon and Apple are faring with Madison Avenue when it comes to advertising sales. Kaye finds challenges and writes, “Apple’s and Amazon’s arrogance in mobile and e-commerce, respectively, is earned. But neither […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo And Contextual Re/code’s Kara Swisher says she has the inside scoop on CEO Marissa Mayer’s plans for Yahoo, which Swisher intimates may not include Right Media Exchange. Instead, among other initiatives, Mayer may pursue something called contextual search. Swisher explains what that means: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts, to Starcom MediaVest Group and its clients. According to a release, the deal provides “access across the video opportunities afforded by Microsoft properties such as Xbox, Skype and Ads in […]
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner using a masked URL. Ad buyers can now target the inventory by its top-level domain name and sub-domains, the company said Friday. “We want to give customers a clearer view […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ned Brody Speaks On Yahoo Ad Age’s Tim Peterson gets Yahoo’s Ned Brody to talk ads in a Q&A on Ad Age. About the ups and downs of display results at his company, he says, “I believe a third of the company is new, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Exchanges Native advertising appears to be a success, but making it scale is a problem some companies are now trying to solve. Native advertising exchanges are popping up and the last one, as AdWeek’s Mike Shields reported, is Bidtellect. The company is run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Distinctive Guardian The Guardian is a digital audience powerhouse, reaching 90 million monthly uniques. In an interview with Media Briefing, Guardian Media Group CEO Andrew Miller says programmatic advertising is integral to monetizing that huge audience. Reporter Jasper Jackson writes of Miller, “He […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extreme Reach Closes Deal After months of anticipation, Extreme Reach on Monday closed its $485 million acquisition of its former competitor, Digital Generation’s (DG) TV advertising business. Read the press release. DG, for its part, rebranded as Sizmek after jettisoning this line of business. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tapping Bankers Not to be outdone by the plans of competitor Rubicon Project, sell-side platform PubMatic is now taking its IPO aspirations to the next step, says The Wall Street Journal. The WSJ’s Telis Demos writes, “The company is working with Credit Suisse Group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Growth Sell-side platform PubMatic raised $13 million, according to Re/code, to aid its expansion internationally and to improve its platform. Although PubMatic’s valuation remains a mystery, the company has raised $76 million to date. “The globalization of real-time bidding has taken place,” said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Limitations The openness of the online advertising industry has allowed in sites of all types, and as Randall Rothenberg points out in an article for Business Insider, this could threaten the whole system. The solution, according to Rothenberg, is to have strict guidelines […]
Specific Media’s announced launch Wednesday of a programmatic buying channel – dubbed “Programmatic from Specific Media” – comes at a time when some in the ad-tech industry feel that such tools have become a commodity. Bill Schild, SVP of global marketing at Specific Media, is acutely aware of the perception that everyone and their mother have developed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Satya Nadella, Ad Man? The question is irresistible: What does Satya Nadella’s CEO appointment auger for Microsoft’s advertising business? One of his many promotions was to corporate VP of the the search, portal and advertising platform group, so he has some fluency in digital […]
Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help to monetize their mobile apps, has been in the space for two years. Working with more than 64,000 apps and nearly 1 billion impressions, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Beats TV In Australia, IPG Mediabrands says that TV spend will be overwhelmed by digital ad spend in 2014. The Australian Financial Review observes the details: “IPG Mediabrands has forecast an ‘explosion’ in mobile advertising over the next five years. ‘There is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Sweep After enduring the threat of a lawsuit, Twitter acquired more than 900 patents from IBM, which has led the list of patent recipients for the past 21 years, according to a news release. TechCrunch points out that this isn’t the first time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Q4 In Although Amazon sales were up this holiday season as the company reported a 20% increase in revenue reaching $25.59 billion in Q4, the ecommerce giant still fell short of Wall Street estimates of $26.06 billion and shares plummeted 11% in after-hours […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic And News Programmatic takes the blame for sluggish ad sales in a Wall Street Journal piece about the potential glut of new news sites. The WSJ’s William Launder writes, “One industry executive estimated that pricing on standard banner display ads has fallen 30% […]
Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the DoubleClick Ad Exchange. The deal is noteworthy because it suggests Google is making some progress in diversifying its video supply beyond YouTube. Google, through a spokesperson, declined to comment specifically […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Audiences Facebook is expanding its Custom Audiences service to include retargeting off a pixel for both desktop and mobile apps. The company had previously been testing this feature, which is now live for all advertisers and it can be accessed through Power Editor, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Eats Display Nielsen repurposes its Q1-Q3 2013 data released last week, and notes that global online display ad spend grew nearly 33% year over year in that time period. But according to the Nielsen blog, “Despite the rapid growth of [online display] ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Rides According to TechCrunch, Google successfully filed a patent giving advertisers the ability to arrange free or discounted transportation to potential customers. Using an algorithm, Google would determine whether it made sense for the advertiser to offer the transportation to a potential consumer. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Email In Retargeting Self-serve retargeting platform AdRoll has made its second acquisition, this time scooping up email retention service Userfox. The acquisition gives advertisers the ability to collect and use email lists and mobile IDs. The companies did not disclose how much the […]
Facebook has added another weapon in its mobile ad quiver, announcing Wednesday in a blog post that it is testing a mobile ad network with a group of advertisers and publishers that uses Facebook’s targeting capabilities to place ads in third-party apps. Brad Smallwood, VP of measurements and insights, declined to provide additional information about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rising Social CRM Social CRM startup Intercom has raised $23 million, according to TechCrunch, as CRM evolves into a one-to-one marketing opportunity. “CRM companies haven’t innovated in over ten years. Many of them are just ticketing systems. But what’s happening is that customer service […]
Hundreds of advertising industry professionals braved the cold, snowy weather of New York City on January 21 and 22, 2014 for AdExchanger’s first Industry Preview conference at The Times Center. The two day show featured some of the biggest names in publishing,marketing and advertising technology. Among the biggest themes: programmatic, mobile and cross-device targeting. Here […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Direct Google rolled out Tuesday an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, founder and CEO at Encore Media Metrics. While exchange-traded media is praised for bringing ease and efficiency to the display ad market, a deeper dive reveals numerous factors […]
