Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying For Display IPONWEB gobbled up Adternity, a company specializing in workflow implementation and ad-serving solutions. The vision, according to IPONWEB CEO Boris Mouzykantskii, is to integrate IPONWEB’s media-trading technology with Adternity’s front-end capabilities and deepen the company’s presence in the German marketplace and abroad. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quizzing Ramaswamy Ever since Google’s former ad boss, Susan Wojcicki, took the reins at YouTube, Sridhar Ramaswamy has been running the company’s sprawling ad strategy. He shares some thoughts on display, video and mobile in a truncated chat with Ad Age. Addressing native, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Signal Facebook now lets advertisers target mobile users in high-growth countries based on the strength of their network connection. “Targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections, means ads […]
The advertising research sector saw a bit of consolidation Tuesday, as WPP Group’s Millward Brown revealed it would acquire InsightExpress. Both companies are known for survey-based approaches to advertising campaign measurement. Speaking with AdExchanger, Millward Brown President Stephen DiMarco said there’s a natural fit between these companies’ traditional panel-based approaches and the rise of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Media Revs WPP Group’s revenues rose 2.7% to reach $9 billion in the second quarter as the holding company acquired research firm InsightExpress. Read the earnings release. In an investor note, Pivotal Research analyst Brian Wieser notes WPP’s gross revenues this year are […]
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday – it did so with the intention of using its first-party data to build bespoke audiences for advertisers. Formed in 2010 when events promoter Live Nation merged with ticket sales […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook ID Facebook is understood to be building a cross-device user ID solution that would be baked into its rebuilt Atlas ad server and provide a replacement for the beleaguered cookie. The Information has some details, gleaned from three unnamed sources. “Facebook has been […]
While music streaming giant Spotify has the capabilities and the insights to offer marketers granular audience segmenting and hyperlocal targeting, its focus on user experience supersedes the development of advertising products, said Gary Liu, head of Spotify Labs. The user experience is “definitely a primary focus if not the primary focus for our ad platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending Amazon’s Data As part of a test, Amazon has been placing display ads on some affiliate sites and paying on an impression (not conversion) basis. Blogger David Zatz takes the feature for a test drive and is pleasantly surprised despite minor bugs. “Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for brands. Read the blog. What’s in the offering? An account insights dashboard that shows impressions, reach and engagement; an ads insights dashboard that shows how paid media campaigns are performing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommendation Backlash Outbrain and Taboola, content recommendation companies and direct competitors, are both battling some negative perceptions from the public, Fortune reported Wednesday. Publishers stand to earn a lot through Taboola and Outbrain’s services, as do advertisers – on the order of hundreds of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to soothe any concerns regarding a lack of transparency in programmatic trading. The letter reads like a list of guarantees, and The Telegraph is calling it its “Customer Charter.” Sales and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Arbitrage On Monday, Ad Age profiled a small digital agency whose atypical business strategy might signal a growing trend. IMM is a Boulder, Colo.-based shop with a head count of 100, and the company is practicing arbitrage (typically undertaken by much larger companies). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Into Anti-Fraud Yahoo gobbled up Israel-based startup ClarityRay on Friday for an undisclosed sum. ClarityRay began as an ad-blocking firm, but has since evolved to an ad-security and fraud-detection company. A spokesperson for Yahoo told TechCrunch, “Advertising is an essential part of our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Battle For The Wages Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More AOL Acquisitions? On Tuesday, AOL said it will offer $300 million of convertible senior notes. This marks the first time that AOL has offered bonds since 2009, when the company broke away from Time Warner. According to The Wall Street Journal , AOL […]
Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect. Simply put, the platform helps markets identify and reach “real-life” friends of their known target audience, thereby extending a marketer’s overall pool of targets. Pursway Connect is only available for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzFeed Optimizes Bank On Monday, BuzzFeed closed a $50 million investment deal from venture capital firm Andreessen Horowitz. With the new injection of cash, BuzzFeed boats a $850 million valuation, according to The New York Times. The online publisher will likely use the funds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend – and what it means. NYT writers explain, “To some on Wall Street, the deal-making may not in fact be an indicator of golden years ahead. Optimism about economic growth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Television The Drum prodded agency execs from Starcom Mediavest Group (SMG), VivaKi and Carat for insights on programmatic television. “Linear TV won’t go away – but as more digital video inventory within exchanges opens up, we will continue to look to programmatic to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Ads In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: “In the first half of 2014, DoubleClick Rich Media ad impressions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold The Phone The industry is pouring on the mobile-first Kool-Aid with a heavy hand, but new data from Chartbeat suggests some healthy restraint. Mobile web traffic is not usurping desktop consumption, according to the analytics service – it’s complementing it. Chartbeat found that […]
France-based ad tech company Criteo crossed into the black in the second quarter, recording net income of $3.2 million. During the same time period last year, the company lost $7.5 million. The retargeting-focused display advertising company charges on a CPC model for performance-focused clients. (Earnings release) The solid momentum comes as President Greg Coleman exits to join BuzzFeed as […]
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both. The company provides a multiscreen audience-buying platform – what co-founder and CEO Gareth Davies describes as a “mobile-first DSP.” Though nominally a self-service operation, Adbrain also provides managed services designed to migrate ad operations in-house. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Horizons For Susan Wojcicki, the 15-year Google veteran who helped build the search company into a $55 billion advertising business, recreating the ad magic at YouTube will present some hurdles. Wojcicki took the lead at YouTube in February, and has since been buried […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of its brands that it sees as underperforming. Read more. This announcement came as the company reported an $11.6 billion (that’s “b” as in “billion”) profit for the fiscal year, slightly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
