AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Michael Katz
    PODCAST: AdExchanger Talks

    Podcast: mParticle Vs. Mobile Data Fragmentation

    BY //

    Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an “API of APIs.” That vision can […]

  • PODCAST: AdExchanger Talks

    Podcast: 58-Year-Old Wunderman Tackles Machine Learning

    BY //

    Welcome to episode No. 13 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. “If the agencies don’t see it and embrace it then it’s going to be a pretty disruptive force,”he says in the latest episode of AdExchanger Talks. […]

  • PODCAST: AdExchanger Talks

    Podcast: Sourcepoint CEO Ben Barokas Looks Beyond Ad Blocking To Paywalls

    BY //

    Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]

  • PODCAST: AdExchanger Talks

    Podcast: For Drawbridge's Kamakshi Sivaramakrishnan, It's Not Only About The Ads

    BY //

    Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues to shrink as player after player is acquired. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf […]

  • Jeff Green, CEO, The Trade Desk
    PODCAST: AdExchanger Talks

    Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

    BY //

    Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentiment […]

  • PODCAST: AdExchanger Talks

    Podcast: PubMatic Prez Kirk McDonald Sizes Up Header Bidding's Impact

    BY //

    Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller’s calculus. But none of […]

  • Nate Woodman
    PODCAST: AdExchanger Talks

    Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models

    BY //

    Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be […]

  • Platforms

    A Briefing With Amazon, Ad Tech's Dark Horse

    BY //

    Amazon’s ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market it more aggressively to holding companies and independent agencies. Then it made a big move this month with the launch of server-side bidding for publishers, a major evolution of its header bidding product that reduces […]

  • Erica Schmidt
    PODCAST: AdExchanger Talks

    Podcast: Cadreon's Erica Schmidt Sees Risk In Ad Tech Consolidation

    BY //

    Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. […]

  • PODCAST: AdExchanger Talks

    Podcast: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

    BY //

    Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of […]

  • Erin Matts
    PODCAST: AdExchanger Talks

    Podcast: Annalect's Erin Matts Says Data-Driven Creative Is The Next Big Prize

    BY //

    Welcome to episode No. 5 of AdExchanger Talks, a podcast from the AdExchanger editorial team on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Omnicom Group’s leadership credits the company’s analytics arm, Annalect, with helping it capture a bunch of new business in […]

  • Platforms

    Facebook's Ad Blocking Fight Helps Boost Q3 Ad Revenue

    BY //

    As expected, Facebook enjoyed dramatic revenue growth in the third quarter on the strength of its massive mobile user base. Ad revenue grew 57% year over year to $6.8 billion. Mobile ad revenue accounted for 84% of that figure, or $5.7 billion, up from 78% one year ago. Read the earnings release. The company’s desktop […]

  • Joe Zawadzki
    PODCAST: AdExchanger Talks

    Podcast: MediaMath CEO Joe Zawadzki Says Programmatic Is In A New Phase

    BY //

    Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others. […]

  • Advertiser

    ANA Masters Airs Familiar Problems, But Only CMOs Can Solve Them

    BY //

    “We need CMOs to turn up the leadership dial,” Association of National Advertisers CEO Bob Liodice told attendees during his opening keynote at the Masters of Marketing conference Thursday. Liodice rattled off a litany of problems familiar to the contemporary marketer, including fraud, viewability, privacy, talent shortages and poor creative, that have withered the effectiveness […]

  • Brian Adams
    PODCAST: AdExchanger Talks

    Podcast: Google Vet Brian Adams Talks Ad Tech History And His New Machine-Learning Startup, MightyTV

    BY //

    Welcome to episode No. 3 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Brian Adams is one of a relatively small cast of characters underpinning the modern ad tech business. He was CTO and co-founder of […]

  • Digital Marketing

    iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data

    BY //

    Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for an undisclosed sum (press release). But while the deal pales compared to Salesforce snapping up Krux for $700 million or Criteo snagging HookLogic for $250 million, it’s a nice example of the […]

  • Lynda Clarizio
    Ad Exchange News

    Podcast: Chatting With Video's Referee: Nielsen Embraces Change As Metrics Proliferate

    BY //

    Welcome to episode no. 2 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   What are the trends in video consumption across traditional TV and digital channels? Ask Lynda Clarizio, Nielsen’s President of US […]

  • Data

    Salesforce To Buy Krux For $700M, Closing Ad Tech Gap With Rival Marketing Clouds

    BY //

    Salesforce has shifted back into gear on ad tech M&A after a three-year quiet period. The company will snap up data management platform Krux in a move that could bring its marketing stack into closer parity with its archrival Oracle. The acquisition’s price tag is $700 million, a number that will put smiles on the faces […]

  • PODCAST: AdExchanger Talks

    Podcast: GroupM's Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good

    BY //

    Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian Lesser, we will publish new episodes twice monthly. Let us know if you like it, and please subscribe if you haven’t already, at iTunes or by pasting this link into the iOS podcast […]

  • Agencies

    Dentsu Acquires Indie Trading Desk Accordant

    BY //

    Dentsu has snapped up Accordant, a well-regarded independent programmatic technology and services firm. The acquisition comes on the heels of Dentsu’s roughly $1.5 billion deal to acquire database marketer Merkle. Accordant is among the most recognized independent programmatic services providers in the United States – a group that also includes the Goodway Group and Kepler Group. […]

  • Advertiser

    Inside Google's US Media Rebate Program

    BY //

    The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of National Advertisers’ June agency transparency report. But relatively little attention has been paid to the role of media sellers in driving the practice. Take Google, for instance. Long before “rebate” became a […]

  • Investment

    The Trade Desk Financials Revealed! Files S-1, Aims To Raise $86M

    BY //

    The wait is over. Demand-side platform The Trade Desk has dropped its S-1 filing with the US Securities and Exchange Commission, indicating plans to go public. The company hopes to raise $86.3 million in the offering, and management will maintain substantial control of the company. By contrast, Criteo sought $190 million in its IPO, Rocket Fuel […]

  • Platforms

    From 'Chaos Monkeys' Author Garcia Martinez, An Insider's Unvarnished Take On Facebook's Ad Business

    BY //

    Antonio Garcia Martinez led the team that built Facebook Exchange, the company’s first foray into programmatic advertising. He also had a front-row seat when Facebook killed off the initiative, a decision that effectively aborted his future with the company, as he details in his tell-all book “Chaos Monkeys.” “I had bet my entire social capital […]

  • Platforms

    Salesforce Names New Marketing Cloud CEO – Is It Still Gung Ho On Marketing Tech?

    BY //

    Salesforce has named CRM technology pioneer Bob Stutz as CEO of its Marketing Cloud, replacing outgoing CEO Scott McCorkle. McCorkle, a soft-spoken and well-liked exec, has for the past two years driven the marketing tech bus at Salesforce, a bus that has arguably been stuck in a fast idle since the company paid $2.5 billion […]

  • Ad Exchange News

    S1s Expected Soon From AppNexus, The Trade Desk

    BY //

    It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]

  • Agencies

    Cannes 2016: Ad Industry Gathers Courage To Tackle Its Programmatic Creative Problem

    BY //

    Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It’s a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back. But […]

  • Online Advertising

    Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes

    BY //

    Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To those who knew him, Bluman was a “man of conviction” who “lived his beliefs” and practiced “radical candor” in order to “improve the industry he loved and […]

  • Platforms

    AppNexus Bulks Up On The Buy Side

    BY //

    The steady growth of AppNexus’ advertiser-facing business in recent years has led to a jump in employees. Out of AppNexus’s roughly 1,050 total headcount, about 318 now serve the buy side, developing and supporting the company’s demand-side platform product. Of those employees, about 97 are engineers, 19 are product managers, 74 are in sales and a […]

  • Advertiser

    Programmatic Trailblazer Mike Zeman Jumps From Netflix To Intuit

    BY //

    Intuit has hired Mike Zeman, an architect of Netflix’s programmatic trading desk, to help grow its Mint personal finance brand. Zeman will serve as director of marketing and business development for Intuit’s Consumer Ecosystem Group, reporting to SVP Albert Ko. During his three years at Netflix, Zeman led digital marketing during a period of dramatic […]

  • Platforms

    IBM Taps Bob Lord For Chief Digital Officer Role

    BY //

    IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running companies in both marketing services and advertising technology, a nexus where IBM has been making large bets lately. An IBM spokesperson said […]

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