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Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Keith Grossman, Bloomberg
    PODCAST: AdExchanger Talks

    Podcast: Inside Bloomberg's Nine-Figure Ad Business

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within a business” that reaches 62 million users and brings in nine figures of revenue annually. In the latest episode of AdExchanger Talks, Grossman describes his sales strategy for that business-focused audience, and […]

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  • Mike Baker, DataXu
    PODCAST: AdExchanger Talks

    Podcast: Oracle-Moat Deal Is A Walled Garden Power Play

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker’s first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action. “At some level you can look […]

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  • Ross McCray, VideoAmp
    PODCAST: AdExchanger Talks

    Podcast: Optimizing The Upfront Buy

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Two-year-old startup VideoAmp aims to help marketers unify the planning of their video campaigns across digital, mobile and TV. It’s a gnarly data science problem, as the company’s 25-year-old CEO, Ross McCray, makes clear in the latest episode of AdExchanger Talks. “When you have […]

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  • John Lee, Maerkle
    Ad Exchange News

    Podcast: Merkle's Data Worldview

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Six months ago, Dentsu officially closed on its $1.5 billion acquisition of CRM and digital media agency Merkle. The post-deal integration is “a story with two plots,” according to John Lee, Merkle’s chief product and data officer. The first plot is a straightforward portfolio […]

  • PODCAST: AdExchanger Talks

    Podcast: Tips For Incremental In-Housing

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    Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. “There are a lot of ad tech companies that are selling the dream to marketers that you’re going […]

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  • PODCAST: AdExchanger Talks

    Podcast: Chatting With Essence, Google's Ambassador At GroupM

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    Welcome to episode No. 19 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since its acquisition by GroupM in 2015, digital agency Essence has played a “quasi-ambassadorial role” between GroupM and its client Google, Essence co-founder and Chief Product Officer Andrew Shebbeare says in the latest episode of AdExchanger Talks. “We’re trying to […]

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  • PODCAST: AdExchanger Talks

    Podcast: In Fast Times, The Times Gets Faster

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    Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]

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  • Ari Paparo
    PODCAST: AdExchanger Talks

    Podcast: The Ari Paparo Episode

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    Welcome to episode No. 17 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Ari Paparo is a unique figure in digital advertising. One of the legions who came up through DoubleClick, he later held senior roles at Google, AppNexus, Nielsen (he is a patent holder on Nielsen’s Digital Ad Ratings product) and Bazaarvoice […]

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  • Melissa Parrish
    PODCAST: AdExchanger Talks

    Podcast: Forrester's Quality Equation

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    Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to get serious about quality – both the quality of overall customer experience and individual ad impressions. In a recent report, Forrester Research said this issue could lead marketers to scale back on […]

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  • Jonathan Nelson
    PODCAST: AdExchanger Talks

    Podcast: How Omnicom Won Pitchapalooza

    BY //

    Welcome to episode No. 15 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When a large amount of marketer business migrated between agencies in 2015 and 2016, Omnicom Group was the prime beneficiary. The holding company led all of its peers in the total value of its creative and media business wins in 2016, […]

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