As Editorial Director, Sarah oversees AdExchanger's news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she's documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.
Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not. Google has made its viewability product, Active View, available for publishers in addition to advertisers and agencies. “We’ve been hearing from publishers that discussions about viewable impressions with advertisers lack transparency making it difficult […]
In its second quarter, Yahoo sold 24% more ads compared to the second quarter of 2013, and yet the price per ad went down 24%, suggesting the company has been unable to stem the tide against declining CPMs. (Read the press release.) CEO Marissa Mayer expressed disappointment in the company’s display ad performance. “Our top priority is […]
American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools […]
In a bid to simplify forecasting, billing and ad-serving reconciliation for its publisher customers, Yieldex will incorporate Ad-Juster’s ad reporting capabilities within its YieldexDirect platform. The partnership will support unified inventory forecasting and ad-serving reconciliation for the companies’ joint publisher customers. The deal is part of a trend toward wider automation of media sales, said […]
