AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Investment

    Rocket Fuel's Q3 Earnings Hit Turbulence, But Platform Biz Growth Continues

    BY //

    While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform solutions provider. Rocket Fuel’s Q3 non-GAAP revenue of $62.3 million was down 8% compared to last year, while its GAAP revenue of $109.7 million was 2% lower year over year (YoY). Read the release. […]

  • Data

    The Marketer's Guide To Artificial Intelligence

    BY //

      Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. IBM continues to push Watson, and, in the run-up to their respective conferences, Salesforce and Oracle talked up their own AI initiatives. Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around […]

  • Agencies

    IPG CEO Michael Roth Sees Data Analytics And Transparency As Key Differentiators

    BY //

    IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the holding company’s Q3 earnings call. Read the release. “That will be a key focus for us in 2017 – to make sure all the agencies at IPG have a consistent offering in […]

  • Data

    Salesforce Preaches The Power Of The Krux

    BY //

    The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing cloud without a DMP.” That was SVP and chief product officer Bryan Wade, speaking to around 3,200 Marketing Cloud partners and clients about Salesforce’s intent to acquire Krux. “Think of us as […]

  • Investment

    What Would Salesforce Get If It Bought Twitter?

    BY //

    Forget ecom platform Demandware and data management platform Krux. Investors only want to know why in the world Salesforce CEO Marc Benioff has any interest in Twitter. The pounding Salesforce’s stock has taken since Benioff expressed interest certainly reflects their skepticism. So while the little blue bird hasn’t been an explicit presence in this year’s annual […]

  • Advertiser

    How Farmers Insurance CMO And CIO Helped Rebuild For The Digital World

    BY //

    Change isn’t easy. Just ask Farmers Insurance Group CMO Michael Linton and CIO Ron Guerrier. About three or four years ago, the company had a dismal digital presence. Its Net Promoter Score, which ranks customer loyalty from -100 to 100, was in the gutter at -30 and its website bounce rate was about 40%. “Our […]

  • Agencies

    Merkle’s Chief Growth Officer: ‘What’s Old Is New Again’

    BY //

    Since Merkle began in the ’70s as a database marketing agency, its purview has expanded to include creative services, CRM and search and programmatic ad buying. It’s been an active year for the agency, which has 3,400 people across 21 offices in the US, Europe and Asia. Formerly one of the biggest independent agencies in […]

  • Platforms

    Oracle Data Cloud’s New Chief, Eric Roza, Searches For The Sweet Spot Between Quantity And Quality

    BY //

    With Omar Tawakol departing as head of Oracle Data Cloud, Eric Roza, who served as the unit’s co-SVP after Oracle acquired his company Datalogix, will become GM. Roza had previously focused on Data Cloud’s go-to-market strategy and will now oversee product, engineering, operations and data science. But he’s also shepherding Data Cloud through a philosophical […]

  • Ecommerce

    Demandware Becomes Salesforce Commerce Cloud: Now The Integration Begins

    BY //

    Demandware has officially ascended into the clouds. The ecommerce platform that Salesforce bought for $2.8 billion in June became Commerce Cloud Tuesday, and will gradually retire the Demandware brand. Next step: integration. While that process won’t be entirely onerous – Demandware and Salesforce Marketing Cloud clients have “significant overlap,” said Commerce Cloud marketing SVP Elana Anderson – there […]

  • Online Advertising

    Google Rolls Out Cross-Device Targeting, In-Store Attribution And TV Measurement

    BY //

    Cross-device targeting and foot traffic attribution and TV, oh my! Google revealed three products Monday in a blog post. Here’s the low-down. Precise Cross-Device When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager lets marketers actually […]

  • Agencies

    Agencies Grapple With How To Value Ad Exposure Time

    BY //

    If time is money, agencies and publishers are still working out how to bill for it. At a Wednesday event hosted by IAS in Manhattan, Mitch Weinstein, SVP of ad ops at IPG Mediabrands, shared research that found time in view was more important in driving ad effectiveness than the number of in-view pixels. In […]

  • Platforms

    Salesforce Brings AI To The CRM Masses With Einstein

    BY //

    Salesforce wants to “democratize” the development of artificial intelligence (AI) applications. That is, making AI available to as many business users as possible. Consequently, it’s baked an AI system called Einstein into the Salesforce platform – such that its capabilities are available across its various clouds, including Sales Cloud, Service Cloud and Marketing Cloud. “AI […]

  • Agencies

    Wunderman CEO Mark Read On Closing The CPG Loop And Jumping Between Walled Gardens

    BY //

    When Mark Read became Wunderman’s global CEO in January 2015, he brought with him a great deal of digital know-how gleaned from his time leading WPP Digital. Wunderman had been in a state of continuous transformation, changing from a direct marketing agency to a digital one. Over the past 10 years, it has tripled in […]

  • Investment

    Vector Capital Will Acquire Sizmek For $122M

    BY //

    Private equity firm Vector Capital has agreed to acquire ad tech company Sizmek. “Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer,” according to a release, which values the company at $122 million. Notably, Sizmek’s market cap, just prior to the acquisition announcement, […]

  • Agencies

    Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures

    BY //

    WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything, […]

  • Investment

    Rocket Fuel Still Trying To Ignite

    BY //

    Rocket Fuel’s attempt to turn its business from an ad net to a growing software provider continues. The success of that effort may boil down to its chances with three holding companies. The company’s Q2 2016 net revenues fell 7% year over year to $66 million, it reported Tuesday, and GAAP revenue declined 3% YoY. […]

  • Online Advertising

    Why AOL Came Back While Yahoo Came Up Short

    BY //

    Despite similar origins as Web 1.0 content portals, Yahoo’s inability to shake its roots and AOL’s decisive transformation into an ad tech company sent the two down starkly different paths, even as they both landed beneath Verizon’s big red checkmark: the communications giant purchased AOL for $4.4 billion last May and revealed its intention to […]

  • Agencies

    The 4A’s Nancy Hill To Step Down Next Year

    BY //

    Nancy Hill, who served nine years as president and CEO of the agency trade group the 4A’s, will step down next year, the group said Wednesday. Read the release. The 4A’s board of directors, led by Horizon Media head honcho Bill Koenigsberg, will search for her replacement and “ensure a smooth transition” by June 2017. Hill wrote […]

  • Online Advertising

    Google Mixes Browsing History With Account Information – Potentially A Cross-Device Play? 

    BY //

    Let the data mingling commence! Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. The internet giant previously siloed those two types of information, and now that they’re coming together that data could eventually […]

  • Agencies

    Cannes 2016: McCann Worldgroup Faces Down The Challenges Of Programmatic Creative

    BY //

    Agency creatives can be iffy about applying programmatic concepts, such as targeting, data layering or real-time bidding. Not in all cases, of course – they recognize the moments when programmatic can boost a campaign. But programmatic advocates, they feel, sometimes excessively focus on the technology. They also have a tendency to automate more than what […]

  • Agencies

    Cannes 2016: Havas’s Dominique Delport On Managing The Media Madness

    BY //

    That the media and advertising landscape is in flux isn’t news to any holding company exec. The question is how best to wrangle it – or at least position yourself so you and your clients can take advantage in the future. Dominique Delport, global managing director of French holding company Havas Media Group, has a […]

  • Agencies

    Cannes 2016: GroupM Sees Connect Initiative Becoming Part Of Its Foundation

    BY //

    When WPP officially launched Connect in May, it hoped the endeavor would evolve into a core aspect of its media buying umbrella GroupM. “What we’re building centrally will eventually become part of the overall GroupM operation,” said Connect CEO Ruud Wanck. “We’re looking at it as an incubator. But as all media goes programmatic over […]

  • Digital Audio and Radio

    With Podcasts Come Advertising: NPR Cultivates A Growing Revenue Stream, Without Annoying Loyal Listeners

    BY //

    Few people think of National Public Radio as an advertising forum. Certainly that’s still the case with terrestrial radio – where NPR, as a nonprofit, adheres to FCC regulations that allow for the identification of corporate sponsors but not the promotion of their products. But the less-restrictive digital environment and the consistent growth of podcasting […]

  • Online Advertising

    As LiveRail And FBX Go, Facebook Audience Network Grows  

    BY //

    Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange […]

  • Online Advertising

    RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November

    BY //

    The long-rumored demise of Facebook’s desktop FBX will finally arrive. The social media giant will shut off its desktop retargeting tool Nov. 1. Partners buying through the FBX API will have to use a different one, said Matt Idema, Facebook’s VP of product monetization. Current partners include AppNexus, Criteo, AdRoll and MediaMath, among others. “FBX […]

  • Online Advertising

    What Deals May Come: Rocket Fuel Strives For Agency Contracts

    BY //

    If Rocket Fuel successfully escapes the gravitational pull of Desert Planet Ad Network and lands on the verdant fields of Planet Software Platform, its agency relationships will have played a key role. Thus far, Rocket Fuel has had success building relationships with international agencies and independent North American agencies, said CEO Randy Wootton during the […]

  • Investment

    LinkedIn Feeds Lead Accelerator Tech To Growing Sponsored Content Offering

    BY //

    When it last reported its quarterly earnings, LinkedIn revealed to the world that it would sunset Lead Accelerator, the B2B lead-nurturing product it inherited from the $175 million Bizo acquisition. The remnants would be fed into its Sponsored Content offering – which has developed into a major growth area. Sponsored Content has continued to benefit […]

  • Online Advertising

    MediaMath Creates New Structure And Bids Farewell To Some Staffers

    BY //

    MediaMath is in the midst of replacing its single product architecture with a new sales and engineering org that’s built around enterprise software and services. The company gradually began reorganizing a year ago, first by refocusing the engineering team around specific products. Last fall it implemented an enterprise account structure within the sales team, which […]

  • Platforms

    IBM Assesses Its Place In The Changing Marketing Tech Landscape

    BY //

    IBM’s hire of AOL’s former president Bob Lord as its chief digital officer naturally begs the question: What will it mean for IBM’s collection of marketing applications? After all, Lord helped architect AOL’s transition into an ad tech platform – which eventually led to its acquisition by Verizon. But while Lord’s duties at IBM will […]

  • Platforms

    Seismic Changes Come To Sizmek’s Stack

    BY //

    Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT. Sizmek hopes the change will strengthen its position against the ad serving monster that is Google’s DoubleClick. (According to Alexa, Sizmek has the second most ad server market share – 9.8% […]

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