AdExchanger
Articles By AdExchanger
-
PubMatic Adds $45 Million For SSP Growth; Extreme Reach Tries To Buy DG
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here PubMatic Banks $45 Million Sell-side platform PubMatic announced a hefty “mezzanine” round raise of $45 million as it looks to build out and, perhaps, even acquire sell or buy-side tools in preparation for an IPO. Peter Kafka interviews Goel about his company on All […]
-
New DoubleClick Offering Syncs The Pixel; Oracle Still Buying; Deluxe Drinks OrangeSoda
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s The Pixel Yesterday’s DoubleClick marketing event appeared to be a success if a “few thousand viewers” via a livestream is any indication. The event announced new integrations within the DoubleClick marketing stack known formally as DoubleClick Digital Marketing. Invite Media-like tech is getting […]
-
New Mobile Ad Network UDID Alternatives Under Review; Is 'Loyalty' Offline?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alt UDID Under Review The Wall Street Journal sees the new UDID alternatives as mobile ad networks’ efforts to “circumvent” Apple Safari browser security efforts. The WSJ says, “…Ad networks that serve advertisements within mobile apps have started using new identifiers that collect information […]
-
The Login And Personalization; MediaMath Educating The Masses; Recruiting Israel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Login Cometh Michael Miller reports on Google execs Susan Wojcicki and Sundar Pichai’s appearance at last week’s D:10 conference. In response to a question about the poor targeting of advertising today, Miller paraphrases Pichai who says, “The personalization of advertising is still in […]
-
Microsoft Launches IE 10 With Do-Not-Track; Invite Media Integration Announcement Near?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Set To “ON” If you just can’t stand browsing without a Do-Not-Track feature, in a few days Microsoft says it can help with DNT Features built into its latest Internet Explorer 10. Read the news buried in a release. Meanwhile, IAB CEO Randall […]
-
Evidon And DoubleVerify Partner; Rubicon Project Pours On Mobile; OpenX Does, Too - In Japan
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evidon, DoubleVerify Partner Just in time to provide compliance with the EU ePrivacy Directive and U.S. Self Regulatory Program, DoubleVerify has agreed to integrate Evidon’s privacy solution into its measurement platform. About a year ago, DoubleVerify was an Evidon competitor when it came to […]
-
Viewable Impressions Continue To Ramp; Ad Verification Works for Some Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Tsunami Viewability metrics – called AdView – are now part of ad verification platform DoubleVerify as the race to offer better buying metrics intensifies. Mitchell Weinstein, adops maven at Universal McCann, says in the release, “We’ve been using DoubleVerify for content verification for […]
-
Twitter Adding DNT; Amazon Selling Tablet Display Ads; Yahoo Dealing, Hiring
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Twitter Do-Not-Track standardization on Twitter’s platform will partially cut the legs out from under one of its personalization features. ClickZ’s Kate Kaye reports on the Firefox browser implementation, “When users who have DNT enabled on their browser visit any web page that features […]
-
OPINION: The Sell SiderResponse: Will We Really Grow Display By Incentivizing Low Bidding?
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]
-
Moat, 24/7 Media (and WPP) Look To Engage Brands; Krux Powering Centro Brand Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging The Server Brand engagement player Moat has made a deal with WPP Group’s 24/7 Media to embed Moat tech into the 24/7 ad server. The release explains, “Publishers using 24/7 Media’s propriety ad serving technology, 24/7 Open AdStream, can utilize Moat’s solution through […]
-
GM Says No More Facebook Ads For Now; Sure Signs That Big Data Is Growing Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No “Like”, GM? The Wall Street Journal reports that General Motors will stop advertising on Facebook. No “like”, GM? The WSJ says, “GM, started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads. […]
-
Millennial Reports Mobile Ad Network Revenues; Display Snafu; Yahoo! Reverb
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Report Mobile ad network Millennial Media reported its earnings yesterday. Yes, that’s right, Millennial Media is a public company in case you’ve forgotten and every three months you will get a taste of how the mobile display advertising market is performing. How […]
-
DG Sees Flat-ish Q1 Growth For MediaMind; Clearspring Is AddThis; Drawbridge Looks Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG, And MediaMind, Report DG said its “segment” (MediaMind, Unicast, Eyewonder) generated $31 million in revenue in the first quarter of 2012. Relatively flat. By the way, that’s three display-centric companies reporting varying degrees of flatness – or less than expected growth in their […]
-
Yahoo! Loses Board Member; Display Ad App Partners; Amobee Still Acquiring
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Board Member Falls Yesterday, Yahoo! board member Patti Hart became the first casualty of CEO Scott Thompson’s credential vetting miscue. Read the release. All Things D’s Kara Swisher reported that the company at which Hart is CEO (International Game Technology) requested she leave the […]
-
Shopper Marketing Remains Hot; comScore Measuring Mobile App-Web Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing Shopper Marketing has attracted yet another investment. Rich Relevance said that it has raised $20 million in funds as startups try to build out and ride the eCommerce wave. Read the release. Ecommerce companies, which are sometimes the digital offshoots of brick-and-mortar […]
