Liz is a former Reporter for AdExchanger.com where she covered agencies and wrote the daily news roundup. Previously, she worked as a music journalist for BestNewBands.com, and has also worked as a freelance writer and editor for Elite Daily and L/A Mag. Fluent in French, Liz worked for a time at l’Alliance Française de Washington after earning her degrees in political economy and French from Bates College in Maine.
DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as SVP, North America, strategy and analytics lead. In the new position, Kodish will manage a global strategy and analytics team of 350 and report to global CEO Luke Taylor and North […]
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop tools that aim to help advertisers optimize ads across multiple screens. Google will release the tools piecemeal over the coming months across the Google Display Network, the AdMob Network and […]
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that programmatic only refers to transacting on inventory in an open exchange, unaware that automation can be applied to certain aspects of direct deals as well. In fact, programmatic direct deals […]
Facebook is rolling out a new version of its Ads Manager interface that will streamline campaign creation, management and measurement for self-serve advertisers. The new Ads Manager will roll out to an initial group of advertisers Wednesday, with plans to migrate all advertisers by early next year, AdExchanger has learned. For any company courting SMBs, […]
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more than any one tool, such as RTB, or any one channel, such as display. “To me the opportunity is ‘programmatic management,’ which means programmatic management of inventory opportunities, whether they’re […]
Marketers generally react to Yo, the one-touch messaging app, with bemused dismissal. Its sole function lets users ping each other with a single “Yo,” the simplicity of which has sparked no shortage of skepticism. But no one took Snapchat seriously when it surfaced, and the ephemeral photo messaging platform is now valued at a behemoth […]
Video inventory ad spend is skyrocketing at an astonishing rate, rising 1,500% from Q4 2013 to Q2 2014, according to TubeMogul’s quarterly update, released late last week. This year alone, video ad impressions purchased programmatically have increased 140%. “The rise in programmatic adoption can be attributed to advertisers increasingly leveraging the abundance of data across […]
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media Edge (since rebranded MEC), Adams is returning to WPP. The appointment is Maxus North America CEO Steve Williams’ first hire since he began in June. Williams spoke to AdExchanger about […]
Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday. Apple’s alterations restrict developers’ access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation […]
The advertising research sector saw a bit of consolidation Tuesday, as WPP Group’s Millward Brown revealed it would acquire InsightExpress. Both companies are known for survey-based approaches to advertising campaign measurement. Speaking with AdExchanger, Millward Brown President Stephen DiMarco said there’s a natural fit between these companies’ traditional panel-based approaches and the rise of the […]
While music streaming giant Spotify has the capabilities and the insights to offer marketers granular audience segmenting and hyperlocal targeting, its focus on user experience supersedes the development of advertising products, said Gary Liu, head of Spotify Labs. The user experience is “definitely a primary focus if not the primary focus for our ad platform […]
Dentsu reported steady quarterly earnings Tuesday both in Japan and abroad. The Japanese holding company saw Q2 revenue rise to $1.3 billion, a 9.8% increase YoY. The company saw 10.6% organic growth in Europe, the Middle East and Africa, 4.7% in the Americas and 14.8% in Asia-Pacific. The modest growth was driven by new client […]
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both. The company provides a multiscreen audience-buying platform – what co-founder and CEO Gareth Davies describes as a “mobile-first DSP.” Though nominally a self-service operation, Adbrain also provides managed services designed to migrate ad operations in-house. […]
The old ad networks have changed. Many have rebranded and refocused as ad tech companies. But dmg, which originated in 2007 as a media arm of ad services provider DSNR Ltd., still considers itself an ad network – though it also wants to be thought of as a provider of cross-channel digital advertising solutions for […]
Agency holding company Omnicom Group reported Q2 revenues above analysts’ estimates, due in part to growth in its programmatic buying unit, Accuen, as well as growth in the retail and telecom sectors. Its rival, Publicis Groupe, with whom it once planned to merge, had a weak quarter by contrast. Omnicom’s global revenue increased 6.4% to […]
Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding that in the US. Net income hit $103.7 million, a notable increase from $86.1 million a year ago. According to the company, the quality of […]
A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive […]
Dstillery’s investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts […]
French holding company Publicis Groupe acquired software and consulting firm Crown Partners on Tuesday and intends to align it with digital agency Razorfish. The purchase is a play to power up Razorfish’s ecommerce capabilities, especially as businesses that haven’t traditionally had strong online presences seek to remedy that situation. “Everyone wants to have an ecommerce capability today, even […]
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically blending into the site design, can hitch a ride on the native bandwagon. But while Facebook and Twitter are the current hotbeds of social advertising, […]
Aerospike, the database solutions provider whose technology has powered AppNexus, BlueKai and eXelate, will open source its technology. The company also revealed Tuesday that it raised $20 million in Series C funding, which Aerospike will use to help finance the open source process and develop tools that will help clients scale their applications. “We are open sourcing […]
IZEA, a company that connects social media content creators with brands, recently rolled out a cloud-based “Sponsorship Marketplace” to help advertisers automate content distribution and measurement. IZEA’s network is comprised of over 50,000 registered advertisers and agencies. Some of the company’s agency partners include Mindshare, Starcom, Initiative, Ogilvy and Hill Holliday. Founder and CEO Ted […]
Both site content and a publisher’s brand perception have significant impact on overall ad effectiveness, a new Millward Brown Digital publisher study reveals. The study, titled “Publisher Impact,” surveyed a sample group of 4,000 respondents, asking them to rate 40-some publishers across five categories for site “experience.” The end goal? Help premium publishers justify their position […]
Seattle-based Hacker Group, an Interpublic Group agency, has merged with several sibling agency offices abroad and rebranded as HackerAgency. The move is a consolidation of agency brands into one CRM and direct marketing-focused unit. The three DraftFCB branded agencies are based in Munich, Prague and Shanghai. “The partnership has already helped us secure some business, […]
Twitter users will begin to see weather-triggered advertising in their feeds, courtesy of The Weather Company. The companies have set up a partnership under which TWC will bring its advertisers to the platform, as part of its WeatherFX programmatic buying unit. WeatherFX works in much the same way other publisher “reach extension” plays do, leveraging […]
The liquor industry’s self-regulated restrictions, such as its Global Marketing Code, seek to reduce underage exposure to alcohol advertisements. This restriction poses challenges for alcohol brands that want to promote on digital messaging platforms like social media. “Regulations vary greatly across the globe,” said Jason Loehr, VP and director of global media and digital marketing […]
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts with more than 50 domestic, regional and global clients, including Vodafone, Molson Coors, Warner Bros. Pictures and Tesco. The Outdoor Media Center, Institute of Practitioners in Advertising and Route use Kinetic’s software. […]
When Google poached former L’Oréal CMO Marc Speichert last month, the advertising world wondered about the search giant’s evolving branding goals. Over the last few years, many of Google’s recruits came from brands. It’s likely not a coincidence that Google is advertising itself in more traditional forums. It’s running a campaign that places its YouTube […]
Premium publishers are generally territorial. The idea of Hearst, Conde Nast and The New York Times offering a unified solution for media buying is a pipe dream. But French premium publishers operate in the spirit of greater cooperation. In December 2012, Le Monde, Les Echos, Prisma Média, M6, L’Express and Libération created a subsidiary called […]
Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies […]
