Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Factual Eyes New Opportunities In Location Data
As mobile usage grows, so do demands for location-based ads. Helping advertisers optimize their location data has become a highly lucrative space, finds Gil Elbaz, founder of Applied Semantics (which turned into Google’s AdSense) and the startup Factual. AdExchanger talked to Elbaz about the growth of location-based ads and Factual’s latest products, Geopulse Audience and […]
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EveryScreen Media Q&A: Discovering Mobile Audiences With Data Science
As companies grapple with the constant flow of incoming data, the demand for a data scientist — someone who can spot trends and pull insights from the data—continues to grow. Lauren Moores is the chief science officer at EveryScreen Media, a two-year-old startup that offers a real-time bidding platform and mobile audience targeting. AdExchanger caught […]
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Mobile Shopping Takes Hold In China
Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China. Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than […]
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Cookie Clearinghouse Director: 'Surveillance Sales' Will Have To Go
Two weeks after unveiling the “Cookie Clearinghouse,” a joint project between Mozilla and the Stanford Center for Internet and Society that would determine which websites are allowed to set cookies, Mozilla execs and CIS director of privacy Aleecia McDonald shed more light on the project today at a public discussion. “This initiative is about creating […]
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Facebook Mobile App Install Ads Capture Revenue, Drive Installs
With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately […]
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FTC Updates COPPA With New Restrictions On Location Data, Photos
The Federal Trade Commission has officially updated Children’s Online Privacy Protection Act (COPPA) with new restrictions that go into effect today. The changes include a ban on collecting location data from site owners and app developers with properties aimed at children. Since 2000, COPPA has required website operators whose sites are directed at users younger […]
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From The Mouths Of Tech CEOs
As Salesforce.com and Oracle CEOs Marc Benioff and Larry Ellison demonstrated last week, what CEOs say in public can rarely be taken at face value. Following a bitter rivalry and lots of name-calling, Oracle and Saleforce.com announced a nine-year partnership to integrate Salesforce.com’s CRM software and Oracle’s cloud-hosted human resources and financial applications. There was […]
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MediaShift Bets On Targeted Ads Served Over Airport Wi-Fi Networks
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
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Facebook Adds Device Reporting, New Reach & Frequency Metrics
In its latest move to simplify its ad products, Facebook is upgrading its Ads Manager Reports with more data and reporting features. Among the changes: It will now provide reach and frequency metrics that can be segmented by age, gender and country. “By giving these kinds of demographic insights, marketers will be able to look […]
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Mobile Game Developer Monetizes With RTB.com
Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve […]
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Demandbase Sees Uptick In Exchange Ad Buys Using Its IP-Based Business Data
Demandbase used to focus exclusively on optimizing website content based on the company an inbound visitor works for. As we noted late last year, it has expanded to push that IP-based business data into RTB buys. In an update on the business, CEO Chris Golec tells AdExchanger about 25% of customers have used the new […]
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DAA, Advertisers Poke Holes In 'Cookie Clearinghouse'
Disagreements continue between the advertising industry and privacy advocates as advertisers point to potential weaknesses in the “Cookie Clearinghouse” project that Mozilla, maker of the Firefox browser, and the Stanford Center for Internet and Society’s have unveiled. The Cookie Clearinghouse promises to create two lists of domains: one for those that browsers would permit to […]
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Gartner Rolls Out Digital Marketing Transit Map
In what ways do the various components of digital marketing intersect and how can a company use that knowledge to its advantage? Gartner asked itself those questions and came up with the “Digital Marketing Transit” map, which resembles the map of the London Underground, with color-coded routes bearing names like mobility, analytics, and ad tech […]
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Nexage Beefs Up Transparency Features For Publishers And Advertisers
Mobile ad exchange Nexage has rolled out three new tools designed to inject more transparency into its Nexage Exchange for buyers and sellers, the company said today. The tools include aggregate reporting, session depth indicators and advertiser-level reporting. US advertisers are expected to spend nearly $3.4 billion this year on digital display ads (including mobile) […]
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SAP’s Big Mobile Monetization Plan
As the mobile landscape expands, so does the trove of consumer data mobile carriers are sitting on. Enter SAP AG, which is hammering out deals to crunch carriers’ mobile user data and sell it to marketers. AdExchanger talked to Kevin Outcalt, head of Consumer Insight at SAP and Guy Rolfe, global mobile practice leader at Kantar […]
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Reaction: The NSA's Impact On Digital Advertising
As the fallout from the news that that the National Security Agency has amassed a vast collection of phone and Internet activity records continues, AdExchanger asked several marketing and privacy experts for their thoughts on the impact that the NSA’s data collection program may have on perceptions of consumer data used for advertising purposes. Click […]
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Flurry: Look For Mobile Innovation Higher In The Funnel
How best to capture and leverage mobile data is a question of critical importance to advertisers. App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. AdExchanger caught up with CEO Simon Khalaf to talk about the company’s new mobile RTB platform and what’s top of mind for […]
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Omnicom Media Group Rolls Out Salesforce Marketing Cloud Across Agencies
Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to further “bundle” its work with the cloud software […]
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Apple Closes Another Mobile Tracking Loophole With iOS 7
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
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JEGI's Tolman Geffs Talks CRM Developments, Ecommerce Trends
As ecommerce companies continue to encroach on brick-and-mortar stores, investment firm HGGC believes MyWebGrocer, a company that provides digital marketing and analytics services for brick-and-mortar grocers, can help traditional retailers push back against ecommerce giants like Amazon. Terms of the deal were not disclosed, but HGGC is rumored to have invested $25 million to $100 […]
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Salesforce.com Details Performance Of 11 Facebook Ad Types
Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
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Coupons.com Monetizes Intent Data With Growing Ad Media Business
Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about […]
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Digital Advertising Alliance Reveals Roadmap
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
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Evidon Scoops Up MobileScope
Privacy management provider Evidon has acquired MobileScope, a tool that lets users determine whether information is being collected about them through mobile apps, the company said Wednesday. Financial terms of the deal were not disclosed. Evidon learned about MobileScope – which was a beta product designed last year by privacy experts Ashkan Soltani, Aldo Cortesi and […]
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Industry Reaction: Salesforce.com Acquires ExactTarget
Salesforce.com added another notch to its marketing belt with the news that it had purchased email marketing and marketing automation provider ExactTarget for $2.5 billion in its biggest acquisition yet. AdExchanger reached out to several analysts and asked their thoughts on the ramifications of this deal. Rebecca Wettemann, vice president, Nucleus Research Paul Greenberg, president, […]
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Salesforce.com Picks Up ExactTarget For $2.5B
Salesforce.com has said it will acquire the digital marketing platform ExactTarget for $2.5 billion, making this the cloud software company’s largest acquisition to date. One driver of the deal was Oracle’s acquisition of marketing automation provider Eloqua last year. At the time, AdExchanger and others speculated that Salesforce.com would snap up ExactTarget or Eloqua competitor […]
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Johnny Cupcakes Blends CRM Data With Social Intelligence
As the walls separating CRM data from social and other paid media channels continue to crumble, marketers are experimenting with how to leverage the added insight into their current and prospective customers. One such business owner is Johnny Earle. Back in 2001, Earle launched a confectionary-themed fashion brand, Johnny Cupcakes, by selling hand-printed T-shirts from […]
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Why Apple Could Still Be An Advertising Giant
Apple CEO Tim Cook answered the question “How important is the mobile advertising business for Apple?” at All Things D’s D11 conference earlier this week with the following statement: “We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money.” Cook also noted Apple’s mobile advertising business isn’t “large […]
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VivaKi Bakes Adelphic Mobile Audience Tech Into Its Trading Desk
Digital advertising agency VivaKi will use Adelphic Mobile’s targeting capabilities to enhance its Audience on Demand (AOD) Mobile platform, the companies said today. Ad targeting and consumer privacy issues continue to complicate mobile ad buying. Adelphic – a three-year-old company founded by executives from Apple, Quattro Wireless (acquired by Apple) and Millennial Media – addresses these challenges […]
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The Grommet Gains Insights Through Image Analytics
When it comes to maximizing the value of photos that ricochet across Facebook, Pinterest, Tumblr and other sites, marketers are moving the goal posts. Whereas it was once enough just to encourage consumers to follow your site and share your images, some companies are moving to the next level with the help of more robust […]