Cartoonist
Nate is AdExchanger’s cartoonist and the creative force behind AdExchanger Man and the countless wonderful works of art you see on AdExchanger.com and on social media.
AUTHOR ARCHIVE FOR:
Nate Neal
Articles By Nate
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Going Cross-Channel At Fox News; Lifting In The Name Of Brands; Moxie Sees Always On Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Digital Strategy VentureBeat gets a taste of what Fox News is thinking in regards to its digital strategy in 2012. No surprise – Fox’s cross-platform strategy centers around video. VentureBeat writes, “One of Fox’s first major moves Fox on this front is is […]
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Glam Media May Seek Q2 IPO; J.P. Morgan Sees 20% 2012 Display Growth; Reviewing DSPs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam IPO On Ad Age, sources tell Cotton Delo that Glam Media will try to go public in Q2 of this year. Delo writes, “Glam’s offering will also demonstrate Wall Street’s appetite for a true digital-media IPO. Vertical properties such as Zillow or WebMD […]
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AdExchanger.com Reading List For The Holidays
Sign-up for the AdExchanger.com Daily Newsletter here. It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns. In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your […]
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comScore And Nielsen Agree On Patents; Publishers Achieve Billion Dollar IPOs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Holster Your Weapons In a very co-operative-sounding press release, measurement and research rivals Nielsen and comScore made nice over a patent dispute which awards comScore four patents owned by Nielsen in exchange for a worldwide license to said patents and $19 million in comScore […]
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TidalTV Targets Auto Intenders With Polk; Facebook Adds More Display; Startups Don't Innovate Best
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Auto Ads Video ad network TidalTV targets automotive marketers with its latest product launch as it will integrate audience targeting data from automotive data company Polk via Datalogix. According to the release, TidalTV claims, “Integrating Polk data directly and through Datalogix’s technology, TidalTV […]
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Spanfeller Sees Digital Ad Sales Ramp; Legolas Positioning For Display Futures Markets; ATT And Display Silver Lining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sparking Ad Sales In an Advertising Age article, Jim Spanfeller discusses Spanfeller Media Group and the success of its food-focused The Daily Meal site. Spanfeller admits to Ad Age’s Jason Del Rey that things didn’t going exactly as planned initially even though The Daily […]
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Reviewing NYT's CEO Departure; Math And Magic; The Efficient Frontier Price Tag
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The Exit In the Wall Street Journal, reporters look at whether New York Times CEO Janet Robinson’s decision to leave the company was a result of missteps with digital strategy. The WSJ’s Russell Adams and Christopher Stewart write, “Executives under Ms. Robinson used […]
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Google's Mohan Talks Agencies; Picard On Remnant Display; Today's Video Ad Challenges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Competing With Agencies Google VP of Product Neal Mohan takes a call from trade publication Campaign Asia-Pacific and talks display. On Google competing with agencies and going direct to clients, he says, “Google competing? Categorically no. Agencies are very close partners. In fact, […]
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Forrester Publishes Demand-Side Platform Review; RadiumOne Acquires For Social Retargeting; Pretarget's Patent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The DSP Wave Forrester Research published its latest “Wave” research report yesterday and even though there are hundreds of media buying companies using the DSP model across ad exchanges and other supply sources, Forrester’s criteria whittled the list down to seven, display-focused DSP companies […]
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Euro Real-Time Bidding Insights; Facebook Mobilizes Ads; iAd Gets Training
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Euro RTB London’s Infectious Media unlocks its own real-time bidding (RTB) data in a report titled “European RTB Insight Report.” Infectious’ Martin Kelly tells AdExchanger.com about the need for the report, “There’s still a dearth of information out there on the market and loads […]
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